BRC Imagination Arts - Storytelling that Transforms the Audience
The Story of a Brand Show
Ramon Vela
4.9 • 147 Ratings
🗓️ 1 June 2023
⏱️ 61 minutes
🧾️ Download transcript
Summary
This episode is brought to you by Sendlane.
Christian says, "often the authentic story is sitting there, but often as well, agencies or the marketing team may be afraid to go there but we push to go. That's the interesting thing. That's what's going to connect the audience because it's a genuine real conversation."
Today, we interview Christian Lachel, Chief Creative Officer for BRC Imagination Arts. BRC Imagination Arts is a full-service, strategic design and production company that translates brand and cultural stories into transformative human experiences.
We discussed:
* What he's grateful for
* Overview and Ethos for BRC
* Why great brand experiences start with the heart of the audience
* If you have a unique message to tell, does the customer really want to hear it?
* Case studies on how they have created transformative experiences
* How they grew out of Disney's Imagineering
* Always look for a great storyteller
* And more…
Join Ramon Vela and Christian Lachel as we break down the inside story of BRC Imagination Arts on The Story of a Brand.
For more on BRC Imagination Arts, visit: https://www.brcweb.com/
Subscribe and listen to the podcast on all major apps. Simply search for "The Story of a Brand" on your favorite podcast player.
*
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Transcript
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| 0:00.0 | our philosophy on how we create experiences is we always start with the heart of the audience. |
| 0:04.9 | You know, there's plenty of different ways to find your entry point, but for us, it always begins |
| 0:10.1 | with who is the audience, what are their hopes, what are their dreams, what are their desires, |
| 0:15.3 | what are their interests. And then we kind of work from the inside out when we go from there |
| 0:20.1 | and say, okay, well, if the heart of the audience that we're trying to create this experience for believes in this or they want to know more about that or whatever it happens to be, wherever we're working internationally or in the U.S. as well, then finding the brand story and the brand values that connect. |
| 0:37.1 | So the heart of the brand and the heart of the audience, |
| 0:39.8 | and where do those two come together? |
| 0:42.1 | And that starts to create an interesting place to begin the story of a brand, a podcast that helps people learn the story behind their favorite consumer products. |
| 1:05.5 | I'm Ramon Vela, and I believe that people want to know more about the brands and products they purchase. |
| 1:11.1 | So each week, I interview the founder of a consumer brand, unpack their story, their |
| 1:15.6 | products, their mission, so you can decide which products are worth buying and which brands |
| 1:20.6 | are worth supporting. |
| 1:25.6 | Christian says, often the authentic story is just sitting there. |
| 1:30.3 | But often as well, agencies or the marketing team may be afraid to go there. |
| 1:35.9 | But we push to go. |
| 1:38.2 | That's the interesting thing. |
| 1:40.0 | That's what's going to connect to the audience because it's a genuine, real conversation. |
| 1:46.0 | Today, we interview Christian Lichelle, chief creative officer for BRC Imagination Arts. |
| 1:53.2 | BRC is a full service, strategic design, and production company that translates brand and cultural stories into transformative human experiences. |
| 2:04.8 | Now, this interview is very special because it is like a master class in storytelling. |
| 2:12.6 | This company knows how to dig deep and find the essence of a story of a brand and really turn it into |
| 2:21.4 | quite inexperiences. All you have to do is just go to the website to see all the amazing things |
... |
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