Brandjectory - Where CPG Brands Grow from Seed to Series A
The Story of a Brand Show
Ramon Vela
4.9 • 147 Ratings
🗓️ 30 May 2023
⏱️ 54 minutes
🧾️ Download transcript
Summary
This episode is brought to you by Sendlane.
Thomas says, "The biggest thing we offer in all is the mentoring platform. We have a platform called The Orbit, because we're launching into space all together. And the orbit is mentoring and coaching from investors and industry experts. And we have industry experts in there who cover every aspect of CPG."
Today, we interview Thomas Malengo, Co-Founder of Brandjectory. Brandjectory guides early-stage CPG brands to be investor-ready faster and smarter, with a robust network, structured process, and expert resources.
We discussed:
* What he's grateful for
* How he got started in the consumer brand world
* How investors and consumers look at brands
* What are investors focused on?
* Advice for the Founders of consumer brands
* How to make sure you know who your customers are?
* The two parts of Brandjectory and how they help brands
* What brands are ideal for joining Brandjectory
* How to validate or qualify your product idea in the marketplace
* And so much more…
Join Ramon Vela and Thomas Malengo as we break down the inside story of Brandjectory on The Story of a Brand.
For more on Brandjectory, visit: https://www.brandjectorynow.com/
Subscribe and listen to the podcast on all major apps. Simply search for "The Story of a Brand" on your favorite podcast player.
*
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Transcript
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| 0:00.0 | We wanted to see brands grow. |
| 0:01.8 | And we knew they didn't have a lot of resources. |
| 0:04.4 | And when it came to finding brand jectory and creating brand jectory, we met Michael |
| 0:08.3 | Movitz out of Chicago. |
| 0:09.6 | And Michael had the same feeling for, let's help brands grow. |
| 0:13.4 | And brands have a lot of resources that can help them grow. |
| 0:15.8 | They have accelerators and incubators and advisors and mentors and everything else. |
| 0:19.6 | But can we bring all those kinds of resources into one place? |
| 0:23.4 | So where a brand is growing over a number of years and they need more than a 13-week accelerator |
| 0:28.6 | or a 14-week incubator or advisor who's there at this point in time, can we help them with |
| 0:35.3 | all the kinds of resources and people and knowledge that will help them grow from seed to series A to exit to those kinds of things. |
| 0:44.0 | And that's what we wanted to create with Brandjectory because we want to offer those people, those kinds of resources so that they can always grow as a founder, grow from founder to CEO, grow from founder to CEO with a board that's |
| 0:55.5 | helping them do what they need to do. That's what we're trying to create with Brian Jeffrey. |
| 1:10.1 | This is the story of a brand, a podcast that helps people learn the story behind their favorite consumer products. |
| 1:16.8 | I'm Ramon Vela, and I believe that people want to know more about the brands and products they purchase. |
| 1:22.5 | So each week, I interview the founder of a consumer brand, unpack their story, their products, their mission, so you can decide which products are worth buying and which brands are worth supporting. |
| 1:36.3 | Thomas says the biggest thing we offer in all of this is the Mentory Platform. |
| 1:42.3 | We have a platform called the orbit because we're launching |
| 1:46.3 | into space altogether. And the orbit is mentoring and coaching from investors and industry experts. |
| 1:53.8 | And we have experts from all over and every aspect of CPG. |
| 2:00.4 | Today we interview Thomas Malingo, co-founder of Brandjectory. |
| 2:05.6 | Brandjectory guides early stage CPG brands to be investor-ready, faster and smarter |
... |
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