BombTech Golf - How to Make More Money and Work Less

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 9 March 2020

⏱️ 30 minutes

🔗️ Recording | iTunes | RSS

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Summary

For Tyler Sully Sullivan, Founder of BombTech Golf and Ecom Growers, the road to building one of the best digitally native Golf Club companies wasn't easy. It included getting fired, running out of cash, getting the local University to help him design his product, and finally, getting out of his own way so his team could be successful.

In Part 1 of this episode, Sully discusses Why he decided to build his own clubs, How he got the University to help him design his first club, Why you can't recreate the feeling of the first sale, Why he documented everything and how that helped him build the brand, What makes BombTech Clubs so different, Why he doesn't make assumptions about his customers, The Elements of Sully's success, Why timing plays a part, Why getting fired was the best things that happened to him, and How he made more money when he worked less and so much more.

Join us while Ramon Vela interview Sully in Part 1 of this episode and listen to him share the inside story of a brand.

For more on BombTech Golf visit: https://www.bombtechgolf.com/

MarketerHire - https://marketerhire.com/ (code: SOB)
Enquire Labs - https://www.enquirelabs.com/commercefocused
Retention Science - RetentionScience.com

Transcript

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0:00.0	Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce podcast, and he's not your average host.
0:14.3	This is The Story of a Brand with your host, Ramon Vela.
0:21.3	And I'll never forget the day when I went to go testing it.
0:23.8	It was a year-long process.
0:25.1	I spent, I cashed up my 401K to make, like, it wasn't even that many.
0:30.3	I think it was like, it was like a handful just to get like the tooling done.
0:35.1	And I went to the driving range and I was, it was, snow was still on the ground.
0:39.0	And I had my hood on because I was embarrassed. I didn't want anyone to see me trying it. And I hit it.
0:45.8	And I, you know, I wasn't, I was kind of rusty. It was the middle, like it was March. There was
0:50.2	snow on the ground. And I hit it dead straight like 300 yards a perfect drive then I hit it again
0:54.6	then I hit it again I go you know what this is this is really good and the guy there was a guy next to me
0:59.7	two stalls away at the driving range and he goes what what is that I go oh it's a bomb tech
1:06.7	driver you know the grenade I made it and And he's like, what do you mean?
1:11.7	You made it?
1:12.4	I go, well, and I know, like, it was the first spiel.
1:14.5	I was like, I engineered it with UVM.
1:16.2	And he's like, can I try it?
1:18.0	And I'm like, sweating.
1:19.0	I'm like, oh, God, this is the first person ever to see it.
1:22.4	I wasn't ready to pitch it.
1:23.8	And he wants to hit it and he was a good golfer so he takes two swings says
1:29.0	nothing I'm like oh man he doesn't like it and he goes how's that possible I go I go
	...

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