Reel Paper - Life Changing Toilet Paper

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 7 March 2020

⏱️ 24 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In Part 2 of this Feature, Derin Oyekan and his Co-CEO & Co-Founder of Reel Paper, continue sharing the inside story of a brand, whose mission it is to change how we use toilet paper and disrupt an industry.

In Part 1 of this episode, Derin discusses Why having previous experience building brands had made it easier to raise funds, Why their goal is to have a sustainable supply chain as well, Why reducing their carbon footprint as a brand is critical, Why it's an uphill battle when you're an innovator, Why consumers are demanding sustainability, Why Reel is open and ready for band partnerships, Why they seek the conscious consumers and who are they, The challenges to being a disruptive startup, Why it's good to find a co-Founder with complementary skills, Why it's good to have a someone to share the ups and downs with.

Join us while Ramon Vela interview Derin in Part 2 of this episode and listen to him share the inside story of a brand.

For more on Reel visit: https://reelpaper.com/

Gorgias - Gorgias.link/story
Fenix Commerce - https://www.fenixcommerce.com/
Retention Science - RetentionScience.com

Transcript

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0:00.0	Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce
0:10.9	podcast, and he's not your average host.
0:14.4	This is The Story of a Brand with your host, Ramon Vela.
0:21.0	I think what I've learned from those experiences,
0:24.3	it's really good to have someone with complementary skills, right?
0:28.9	Like, both of you do the same things
0:31.0	usually leads to unnecessary friction.
0:34.6	So it's always better.
0:36.3	I focus on the growth. I focus on digital. I focus on the
0:40.7	hardcore day-to-day operations of the business. My partner focuses on the brand. It focuses on, it leads
0:49.2	the fundraising effort. So we're able to, there's a clearly delineation of responsibilities so you know but
0:56.0	in a in a combined way we're able to drive the business forward i i still participate in talks
1:05.8	about fundraising i sitting with potential investors but it's's clearly leading that effort. I'm leading the
1:12.3	decisions around the channel to play with our growth plans. So, you know, we have mutual respect
1:19.3	for each other's skill sets and we're able to kind of drive the brand forward that way. And we're able
1:24.2	to, you know, also, you know, you know celebrate the wins together and you know we
1:28.9	having a tough day we can kind of come forth or encourage each other I mean it's it is it is a very
1:36.2	very difficult in building something from scratch and I think it can it's mental it's psychological
1:43.4	and it really takes us to the someone and just having someone in the
1:47.8	trenches with you not only a founder of a founding team that believes in what you're doing um like
1:55.5	the values are aligned and really you they know you in the trenches with them makes all the difference
2:00.7	yeah hey my friend at phoenix they really you know you in the trenches but that makes all the difference.
	...

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