BombTech Golf - Why Email is BombTech's Secret Weapon

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 11 March 2020

⏱️ 31 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In Part 2 of this Feature, Tyler "Sully" Sullivan, Founder of BombTech Golf and Ecom Growers, continues sharing the inside story of one of the best digitally native Golf Club companies.

In Part 2 of this episode, Sully discusses Why you need to get out of your employee's way, How he made an entrepreneurial employee his partner, How an Email Agency grew from BombTech, Why Ecom Growers is an agency by Brand owners, for Brand owners, Why founders should document what they do, Why Brand emails should come from the Founder, Why you should never use the no-reply email, Why you should use email to create a dialog, Why plain text works better than overly designed emails, Why you should have one call to action per email, Why your email list is an asset that you own vs. social media and so much more.

Join us while Ramon Vela interviews Sully in Part 2 of this episode and listen to him share the inside story of a brand.

For more on BombTech Golf visit: https://www.bombtechgolf.com/

For more on EcomGrowers visit: https://www.ecomgrowers.com/

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Transcript

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0:00.0	Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce
0:10.9	podcast, and he's not your average host. This is the story of a brand with your host, Ramon Vela.
0:22.0	Most people, I think, look at email as an opportunity to push a sale and drive revenue
0:27.5	or an opportunity to overly design a newsletter.
0:31.3	But we look at it as a true opportunity to have discussions and ongoing conversations for a year. So we constantly send real
0:40.2	questions, but we want answers to for those brands. Not only want to give you insight on what
0:44.9	people want, what they're thinking, and you'll underdiscover issues. But then it makes just so much
0:50.7	more natural when you do want to push a new product or you have an offer that you want to launch for Black Friday.
0:56.1	We've got guys that have been emailing back and forth with my customer service guys and
0:59.9	our clients for like years because we just asked a question the other day for BombTech
1:05.8	we said it was from me.
1:07.6	Says hey guys, Sully here working on my game this year. You know, I'm a 12
1:11.5	handicap now. There's just how many strokes over par you have. Trying to get down to a six
1:15.7	handicapped this season. What's your handicap? That simple question. But then people now reply
1:22.5	in the thousands. You should see it. It's pretty crazy. We have a system to reply. But now, instead of looking at emails, like, you ever get those emails that has a no reply so they don't even watch the reply? We want people to reply at scale. So now we're having conversations with thousands of people at scale in our inbox, which we control so that when we do have an opportunity to sell them something
1:45.5	or we've got a new property on lunch, they already have been in conversations with Mike and
1:50.3	my other guys.
1:51.6	So they feel like they're a part of the brand.
1:54.0	It's just a natural dialogue.
1:58.0	Every day, a different brand tells me that they need to hire a marketer ASAP, but they can't
2:03.7	find someone they trust. That's why I refer them to marketer hire. If you're looking for a
2:09.7	marketer who specializes in direct-to-consumer and e-commerce work, such as Facebook or Google
	...

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