BOMANI Cold Buzz - Challenging the Status Quo

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 17 August 2020

⏱️ 35 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Co-Founders Sam Madani and Amin Anjedani of BOMANI Cold Buzz, always find the time to keep things light-hearted as they share the personal side of the BOMANI journey including interesting stories during development. While we’re keeping the mood lighthearted, they’ve also shared the secrets on how to make the drink light while remaining vegan, kosher, non-GMO, etc. If you’re concerned about the ingredients that go into your cold brew coffee or beverage, your safest bet is always BOMANI. Here's the rest of the story.

In Part 1, Sam and Amin discuss: Creating A broad target audience; How a Mom taught us that a business is more than a good plan; Understanding the market and competitors; Creating a beverage that's malleable and unique to each consumer; How COVID-19 impacted digital marketing; How it's important to be anti-racist; and so much more.

Join us while Ramon Vela interviews Sam and Amin in Part 2 of this episode and listen to them share the inside story of a brand.

For more on BOMANI Cold Buzz visit: https://www.bomanicoldbuzz.com/

Attentive - https://www.attentivemobile.com/

Enquire Labs - https://www.enquirelabs.com/commercefocused
Retention Science - RetentionScience.com

Transcript

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0:00.0	Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce podcast, and he's not your average host.
0:14.3	This is The Story of a Brand with your host, Ramon Vela.
0:21.1	We were invited to, through a connection of ours,
0:23.4	where everybody there was a super successful entrepreneur.
0:26.4	Kai and I were really felt like we were there to learn from everybody else
0:29.4	who had decades of success in their careers.
0:32.9	And we were going around the table.
0:34.7	It was a relatively intimate event.
0:36.2	I would say 12, 15 people.
0:38.6	And the guy directly before us talks about how he has innovated, a new version of drywall
0:45.5	that's built using hemp that is, you know, more water resistant, it's stronger, it's cheaper to make.
0:51.2	You can put it in, you know, or in proverish communities.
0:55.0	It's this incredible story. Everyone was just floored by this genius who created it.
0:59.0	It basically is going to revolutionize drywall.
1:02.0	And he goes on for five or ten minutes describing what he does.
1:05.0	And then I'm next and I look at Kyle. I'm like, oh my God, I'm a fussed to follow this guy.
1:09.0	And then the other person know the host of the
1:11.6	dinner goes oh so gentlemen what do you do and I was like uh we make you know we co-founded
1:17.1	beaumani cold buzz we make alcohol infused cold group coffee and the room was like yeah it's just like
1:22.5	the coolest it was the funniest thing because it's this beautiful simplicity, no matter how you look
1:27.9	it.
1:28.9	The focus of feeling, cracking that can open and that smell hits you, you get that balance and
	...

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