ReSci - Each Customer Deserves to Be Treated Differently

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 18 August 2020

⏱️ 27 minutes

🔗️ Recording | iTunes | RSS

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Summary

Treating people like individuals in a one-to-one fashion is the ultimate goal for a digital marketer. However, analyzing the millions of data points from customer interactions and acting upon the data to make smart decisions can be overwhelming and challenging. For Jerry Jao and ReSci, the challenge motivates them.

In the first part of this Feature, Jerry Jao, Co-Founder & CEO of ReSci, sits down with us and shares why customers have referred to their platform as the “Tesla of Email Marketing”. What it's like innovating in an area of digital marketing that hasn’t seen innovation in over 10 years. Why whether it's predictions, automation, recommendations, or the platform's self-driving autonomous features, the key is keeping the customer at the center.

In part one, Jerry discusses The start of Jerry Jao, the Fifth-grade Entrepreneur; How being raised by a single mother inspired Jerry; Innovating the Email experience from the ground up; Why the customer deserves to be treated as a unique individual; Using data science to improve subject lines; Avoiding the limitations inherent in other email platforms; How ReSci improves engagement and revenue, and more.

Join us while Ramon Vela interviews Jerry in Part 1 of this episode and listen to him share the inside story of a brand.

For more on ReSci visit: https://www.retentionscience.com/sob

Transcript

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0:00.0	Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce podcast, and he's not your average host.
0:14.3	This is The Story of a Brand with your host, Ramon Vela.
0:21.2	I started a company about eight years ago,
0:24.0	really with the vision of helping marketers and brand
0:27.2	to be able to leverage data and make smarter and data-driven decisions.
0:32.9	We know that how difficult it is to create a truly one-to-one communication at the individual level.
0:39.3	So really treat Ramon and Jerry in a very special way because we're two unique individuals with unique product interests
0:47.3	and we deserve to be treated differently. So our goal and our software is designed to help our marketers to be able to deliver the right message to the right customers at the right time.
0:59.5	Whether it's through email, through SMS, or through Facebook ads, we have many different channels and as well as a lot of different technology partners that integrate with our platform and to deliver that personalized experience at the end of the day.
1:14.6	And our goal is to enable these brands that you talked about earlier to ultimately help them increase revenue and engagement with their customers.
1:35.3	Hey everyone, this is Ramon Vela, and this is another episode of the story of a brand.
1:41.9	Today, I have a really amazing founder that I respect so much. He happens to be a partner, but this company is just amazing and the founders too. So I'm
1:46.5	really, really happy that we're finally able to get him on the show. So without further ado,
1:52.9	let me introduce you to Jerry Zhao, who is the founder and CEO of Retention Science. Welcome to
2:00.2	the show, Jerry. Hey, Ramon. Thank you so much for
2:02.9	having me. I'm super honored to be here today. Well, I've been wanting to get you on, and I'm glad
2:08.2	that we finally had the chance, and we're going to talk about retention science, and we're going to
2:12.7	talk a little bit about your background, because I think you really have a very interesting
2:16.5	background, an immigrant background, so I think you really have a very interesting background,
2:20.7	an immigrant background.
2:22.5	So it's just really exciting, I think.
2:29.8	But before we do, when we level set everybody with who is retention science?
	...

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