This episode is brought to you by Sendlane.

 

Connor Meakin, Founder of Bluebird Provisions, is a bone broth enthusiast and a self-described "health food kind of nut," which explains his passion for Bluebird's products.

 

Connor discovered the health qualities of bone broth after suffering a devastating foot injury in 2016. The broth's protein and amino acid composition proved to be a much-needed healing solution to his health troubles. When he discovered bone broth was hard to come by, he decided to make his own and sell it.

 

Today, Bluebird has a line of certified organic liquid bone broth and a new lineup of instant bone broth powder.

 

In Part 1, Connor discusses:

 

* How his athletic injury sparked a discovery of a little-known food product.
* How a longtime battle with anxiety and depression led him to become a more balanced human being.
* The importance of developing a "toolbox" of strategies to deal with personal and professional challenges.
* How the pandemic caused a near standstill in retail sales, forcing Bluebird to pivot to online DTC sales.
* The challenges of developing a shelf-stable version of the product.
* The discovery that the DTC version of the product also helped retail reception.

 

Join Ramon Vela and Connor Meakin as they break down the inside story on The Story of a Brand.

 

For more on BlueBird Provisions, visit: https://bluebirdprovisions.co/ 

 

Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.

 

*

 

This episode is also brought to you by Sendlane.

 

If all DTC companies were forced to turn off Facebook ads, they'd be dead on arrival. Why is that?

 

They over-invest in paid acquisition and under-invest in retention.

 

Luckily, Sendlane makes it easy to solve this problem. Sendlane is an E-Commerce Customer Experience Platform helping hundreds of DTC brands to tighten their existing customer relationships.

 

Sendlane automates personalized customer experiences through Welcome and Abandoned Cart workflows, SMS, Deep Data Integrations with Shopify and WooCommerce, multi-store functionality, and much more.

 

Plus, they don't stand for lazy customer support. Their San-Diego-based team has an average 1-minute response time from a live human, making sure you never get stuck in a chat queue ever again.

 

Curious about how Sendlane can help your DTC brand grow? Schedule a demo with a Specialist. Visit https://www.sendlane.com/story