Blazing New Trails: April Pride's Cannabis Industry Success Story

The Exit - Presented By Flippa

Technology

5 • 2K Ratings

🗓️ 26 August 2024

⏱️ 34 minutes

🔗️ Recording | iTunes | RSS

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Summary

Want a quick estimate of how much your business is worth? With our free valuation calculator, answer a few questions about your business and you’ll get an immediate estimate of the value of your business. You might be surprised by how much you can get for it: https://flippa.com/exit -- In this episode of The Exit: April Pride, a creative entrepreneur with multiple successful exits in the cannabis industry, shares her journey from interior design and branding to founding a cannabis accessories company, which she sold within three years for a 28X return. She discusses the challenges of raising capital as a woman in the cannabis industry and her decision to exit early despite criticism. April highlights the importance of timing in exits, emphasizing the need to sell before burnout and to trust one's intuition while considering market forecasts. She explains how her company's valuation was based on their email list's value in the Canadian market, where opt-in regulations made consumer data crucial. April is now working on SetSet, a platform providing education and integration tools for psychedelic experiences, aiming to make these resources more accessible and affordable. For more details and insights from her entrepreneurial journey, listen to the latest episode of The Exit. -- April Pride is a Seattle-based serial creative entrepreneur whose work has been featured in Forbes, Vice, and The Guardian. She’s developed brands and products for 20 years. In 2015, April turned her visionary focus to cannabis with the launch of Van der Pop, a cannabis lifestyle brand acquired by the world’s largest cannabis company three years after launch. As the CEO/Founder of SetSet, April created the world’s first clinician-approved consumer platform for safe, accessible psychedelic integration. Website: https://getsetset.com/ LinkedIn - https://www.linkedin.com/in/aprilpride/ Check Out Flippa’s Data Insights Tool: https://flippa.com/data-insights -- The Exit—Presented By Flippa: A 30-minute podcast featuring expert entrepreneurs who have been there and done it. The Exit talks to operators who have bought and sold a business. You’ll learn how they did it, why they did it, and get exposure to the world of exits, a world occupied by a small few, but accessible to many. To listen to the podcast or get daily listing updates, click on flippa.com/the-exit-podcast/

Transcript

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0:00.0	Before we get into the exit today, I want to talk about the certified M&A advisors that are on Flippa.
0:06.2	If you are an operator right now, running a business and you're thinking about exiting, you're going to want to get a free online business valuation on the exit
0:15.7	landing page without a doubt it is the smartest thing you can do to start a process and
0:20.9	get yourself organized so you're going to go to the
0:24.0	URL FLIPA.com slash exit to check out more and let's jump into the interview.
0:28.6	Below and welcome to the exit presented by FLIPA, the number one platform to buy and sell online businesses.
0:34.8	Flipa manages over a billion in deal value annually and combines expert buy and sell side
0:40.7	advisory with its market leading valuation tool,
0:43.2	Deal Room, off market offering, market insights,
0:46.3	an AI-based deal-by-deal matching engine.
0:49.6	Now for the exit.
0:50.9	The exit is a 30 minute podcast featuring awesome entrepreneurs who have been there and they have done it.
0:55.9	The exit talks to operators who have bought and sold businesses of all different sizes.
1:00.3	You learn how they did it, why they did it, and get exposure to the world of
1:03.8	exits. It's a world occupied by a small few but accessible to many. On this
1:08.9	episode of the exit I sit down with April Pride. She's an awesome entrepreneur that walks through multiple successful exits here.
1:16.6	And my favorite part of this interview
1:19.9	is the finale questions.
1:21.2	So definitely stick around to the end of this interview
1:24.8	because April talks about some really, really important wisdom
1:27.8	of what she would tell herself 10 years ago.
1:30.8	Now, we talked about a wide-ranging group of topics here, but ultimately this came down to being
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