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The Story of a Brand Show

Better Booch - Never Compromise with Quality

The Story of a Brand Show

Ramon Vela

Business, Entrepreneurship

4.9 • 147 Ratings

🗓️ 28 August 2020

⏱️ 31 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

As a musician, Trey Lockerbie, Co-Founder & CEO of Better Booch, likes to think of Better Booch Kombucha as an album and he's trying really hard to not have one bad song on the album. That's the reason why they've developed a deep knowledge of tea and why their teams are constantly innovating around brewing procedures, sustainable packaging, and new flavors like Hola Horchata. They've also committed to being uncompromising in one area: server cold kombucha. For many brands, the challenge of shipping a cold product forces these brands to make compromises. For Better Booch, cold kombucha is the only way to go. 

In part two of this Feature, Trey discusses: Overcoming logistical challenges; Why they followed the example of craft beer; Why cans are better than bottles; Sustainable packaging; Why deep knowledge of tea is their differentiator; Review of Better Booch flavors; The future of Better Booch; Raising funds for more innovation; And more. 
 
 
Join us while Ramon Vela interviews Trey in Part 2 of this episode and listen to him share the inside story of a brand.
 
For more on Better Booch visit: https://www.betterbooch.com/
 
 

Transcript

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0:00.0

Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce podcast, and he's not your average host.

0:14.3

This is The Story of a Brand with your host, Ramon Vela.

0:21.2

We found early on, or we knew early on, that we wanted to use the best possible tea.

0:27.8

So actually what we did was we set out to find the best black tea because that was ultimately

0:34.2

going to be the base for any flavor.

0:36.7

So we, we bought, I think, 20 different teas.

0:40.7

We brewed all of them in our house.

0:42.8

We actually set up, our farmers market set up in our front yard.

0:46.4

We invited everybody we knew over.

0:48.6

And we did a blind taste test of just simple black tea kombucha.

0:53.5

And we ultimately found a company called Art of Tea.

0:59.0

They're based here in LA.

1:00.5

They do amazing handcrafted teas and all premium teas.

1:06.1

And so we partnered with them early on to help develop our tea blends.

1:10.4

And then ultimately, their VP of Ops came over to work for us.

1:14.6

And we've done a lot of development with them over the years

1:18.6

and continue to sort of pioneer tea-based products,

1:22.6

I mean, kombucha, in innovative ways.

1:25.6

So for example, one of our newest flavors is called Ola Orchata.

1:31.0

And it is a Orchata kombucha, which is unheard of, you know.

1:35.6

Wow, I've never even heard of that.

1:41.9

Is your marketing ROI being held hostage by mystery traffic or overreported metrics?

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