EnquireLabs - Understand Your Marketing ROI

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 28 August 2020

⏱️ 29 minutes

🔗️ Recording | iTunes | RSS

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Summary

In the first part of this Feature, Matt Bahr, Founder & CEO of EnquireLabs, talks to us about the journey of building EnquireLabs. EnquireLabs works to innovate the collecting of qualitative data through survey attributions. Despite the popular trend of using more and more complex tech through cookies, EnquireLabs finds it's best for you to simply ask your customers what they want. The importance of customer feedback shines now more than ever as EnquireLabs works with some of the most successful customer-centric Shopify brands. This is his story.

In the first part, Matt discusses: Origins of EnquireLabs; Challenges at startup and overcoming those challenges; The importance of survey data; Allocating your time; Drinking the Facebook kool-aid; Cookie-base vs. post-purchase surveys; Building a relationship with your customers; And so much more.

Join us while Ramon Vela interviews Matt in Part 1 of this episode and listen to him share the inside story of a brand.

For more on EnquireLabs visit: https://enquirelabs.com/

Malomo - https://gomalomo.com/cf
Klaviyo - https://www.klaviyo.com/
Retention Science - RetentionScience.com

Transcript

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0:00.0	Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce
0:10.9	podcast, and he's not your average host.
0:14.3	This is The Story of a Brand with your host, Ramon Vela.
0:21.1	If you're not, or sorry, a lot of these brands, I guess, are just so,
0:26.0	they're just drinking a lot of the Facebook Kool-Aid,
0:28.2	which isn't a bad thing necessarily.
0:30.2	But as they start to diversify,
0:32.5	it just gets a little bit harder to measure all these channels.
0:35.7	And everyone's just been so focused on using cookie-based
0:41.6	and kind of more of the complex attribution platforms where at the end of the day, like just
0:45.7	asking a customer how they heard about you might be the best way to get the information to me.
0:59.7	What do fast-growing direct-to-consumer brands like Brooke Lennon, Chubbies, and Hint have in common?
1:02.2	They all grow with Clavio.
1:06.0	Clavio is the ultimate marketing platform for e-commerce brands. It gives you everything you need to send memorable, branded emails, text messages, and more,
1:11.2	so you can build strong relationships that keep your customers coming back.
1:15.6	And smart targeting is Clavio's superpower.
1:18.5	It's built for creating ultra-specific audience segments using unlimited data from your e-commerce store and marketing stack.
1:25.4	That way, you can make sure that the right message reaches the right person at the right time.
1:30.9	Plus, Clavio gives you all the tools to create your ideal customer experience with
1:35.9	flexible automations, predictive analytics, and more.
1:39.4	And that's why it's trusted by more than 40,000 brands like Compampari Beauty, Huckleberry, and Living
1:44.7	Proof. Curious about how Clavio can help your brand grow, visit clavio.com to schedule a demo
	...

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