Better Booch - The Secret Agent of Health

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 27 August 2020

⏱️ 31 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In the first part of this Feature, Trey Lockerbie, Co-Founder & CEO of Better Booch, shares the story of how his wife and himself were feeling the toll of constantly touring as backup musicians. They knew that they didn't want to still be touring as they got older so they looked for a way to make extra cash and selling Kombucha at a Farmer's market sounded like a great idea. They didn't realize that it would be so much work comprising of lots of mistakes along the way but what made up for it was how they felt about brewing what they considered to be the best Kombucha on the market with better ingredients and brewing process. They were excited that it taste great but was also good for you. Here's their story,

In part one, Trey discusses: What is Better Booch, Why their brewing process and ingredients are different than other Kombucha drinks; How their staff consists of Brewers and scientist, Why true Kombucha stays cold; Why they use clean ingredients; What role Trey's sister played in introducing him to Kombucha; Their life as musicians; Remembering the first bottle sold; Why zero to 1 is the biggest step; Advice for entrepreneurs; The similarities between Kombucha and songwriting; And more.

Join us while Ramon Vela interviews Trey in Part 1 of this episode and listen to him share the inside story of a brand.

For more on Better Booch visit: https://www.betterbooch.com/

Enquire Labs - https://www.enquirelabs.com/commercefocused
Retention Science - RetentionScience.com/sob

Transcript

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0:00.0	Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce
0:10.9	podcast, and he's not your average host.
0:14.4	This is The Story of a Brand with your host, Ramon Vela.
0:21.8	Absolutely. Yeah, exactlyon Vela. Absolutely.
0:22.9	Yeah, exactly.
0:23.9	And to your point, I mean, I'm so glad to just hear you enjoying the product
0:27.3	because the light bulb really went off for me when I first tasted our product.
0:33.7	And I thought to myself, you know, everyone I know, I grew up in the Midwest, you know,
0:38.7	and where kombucha is especially back then was unheard of.
0:43.3	And I just thought to myself, everyone I know would drink this if they knew how good it could taste.
0:49.5	Because all the benefits are there.
0:51.2	And you can convince someone to drink it because of the benefits.
0:53.5	But the products that are mostly on the shelf are somewhat of a chore to have to drink. And we wanted
1:00.7	to create a product that you just crave. You just want to drink. And I call it a secret agent of
1:06.6	health. Is your marketing ROI being held hostage by mystery traffic or overreported metrics?
1:18.8	Inquirer Labs uses post-purchase surveys to fill attribution gaps and add qualitative context
1:25.6	to marketing analytics. In other words, they emphasize people over pixels and measure the unmeasurable, and they
1:33.2	deliver some of the much-needed performance transparency using the one source that doesn't
1:37.9	have a hidden agenda, your customers.
1:41.1	Check out inquirelabs.com forward slash commerce focused to see why better
1:47.7	attribution is just one question away. Hey everyone, this is Ramon Vela and this is another episode of
1:56.6	the story of a brand. As always, I have a wonderful entrepreneur, founder, and brand that I'm
	...

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