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The Tom Ferry Podcast Experience

Back to Basics: Plays that Work in Luxury Real Estate During ANY Market | Luxury Code

The Tom Ferry Podcast Experience

Tom Ferry

Education, Business, Self-improvement

4.71.1K Ratings

🗓️ 30 June 2022

⏱️ 19 minutes

🧾️ Download transcript

Summary

There are plays that work in luxury real estate during good markets, plays that work in bad markets, and then there plays that work in ANY market. And isn’t it funny how the things that always work are often the simplest (though maybe not the easiest)? Ann Howarth is a Rockstar luxury agent in Ventura who has worked with her coach Marc Prestera to adapt market immune practices for generating consistent listings. I sat down with Ann and Marc to discuss the conversations to have, the words that work, and the plays to run no matter what the reports are saying. With the market the way it is, you’re going to want to watch or listen to this, right now.

Transcript

Click on a timestamp to play from that location

0:00.0

Hey, welcome back to the luxury code where we unpacked with some of the best of the best

0:06.2

what they're doing and wow, right now people better be doing things differently.

0:11.6

So today and thank you so much for being on the show.

0:15.2

Thank you for having me coming in from Ventura, California, people with no Oxnard Ventura

0:19.6

sort of coastal kind of mid-California and your coach Mark in the house coming in from

0:25.0

San Diego, one from the North, one from the South, I guess, yes?

0:29.0

I've been in Sacramento for the last nine months.

0:31.9

Oh, somebody moved and didn't tell me.

0:35.3

All right, so and literally, I mean, last year your performance, $104 million, 66 transactions.

0:43.8

And you're doing this in what I would actually call the stereotypical high-producing Tom Farr

0:48.6

Tom Farr method, one dominant senior agent, brilliant listing agent, handling both sides

0:53.8

of the transaction, a part-time assistant, a transaction coordinator, and now you've snuck

0:58.7

in a videographer and a marketing director.

1:01.6

That's exactly that makes my heart saying because it means you're making a lot of money

1:05.3

and you're keeping a lot of money, but that's not where I'm on the show.

1:08.4

We're on the show because people want to know just like back in March of 2020 when it was

1:13.9

all time for us to pivot to adjust.

1:16.5

So headlines are terrifying people.

1:18.4

A lot of agents, especially in the high-inter, like, I don't know what to do, they're pinging

1:22.0

me like, I did $400 million in sales last year, but I feel like the whole world's falling

1:25.2

apart.

1:26.2

What do I need to do?

...

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