Branding and Marketing a Real Estate Family Business | Tom Ferry Podcast Experience

The Tom Ferry Podcast Experience

Tom Ferry

Education, Business, Self-improvement

4.7 • 1.1K Ratings

🗓️ 29 June 2022

⏱️ 40 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Meet the Geronsins. They’re a family, a business, and real estate family business. Between them, Carole, George, and Genelle have over 80 combined years in the business, and when you look at their numbers, it’s clear they’re doing something right. Running a family business isn’t easy, and that’s why this week, I spoke with the Geronsins about: The best ways to introduce your kids to the real estate world Branding and marketing as a family Finding your ideal role in the company And when to pass the baton If you’re interested in building up and passing down your business to the people you love, this is the episode to watch. Make sure you watch or listen, right here.

Transcript

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0:00.0	So here's the thing, entrepreneurs, leaders, salespeople.
0:05.9	We all want to create consistent, repeatable, and scalable ways to grow our business and
0:10.1	our income.
0:11.1	And we want to do it better, faster, and more seamlessly.
0:14.2	Why?
0:15.2	So we can actually enjoy our lives, take vacations, and spend the quality time that we want
0:18.9	with the people that we love.
0:20.6	How do we do all this without spending a fortune or running ourselves ragged?
0:24.9	That's the big question, and this show is dedicated to the answer.
0:31.0	Hey, welcome back to the podcast.
0:33.1	Today, I have a special treat.
0:36.4	So my clients have been with me for decades.
0:39.3	It's absolutely nuts.
0:40.8	The legend, Carol Garenson, Genelle, CEO of the company, G Money, also known as George.
0:48.4	So for the people that maybe haven't met you guys, you guys are Southern California
0:53.1	legends.
0:54.1	You're literally legends in the Berkshire Hathaway system, right, for length of time, for
0:58.2	transactions, for experience.
1:01.1	But this is clearly just a promo for you guys.
1:03.6	You're also some of the nicest, hardworking people in this business.
1:07.8	Like no douchebaggery.
1:08.8	You know what I mean?
	...

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