How to Generate Referrals by Alleviating Fear and Being the Trusted Advisor | Confidence& Conversion

The Tom Ferry Podcast Experience

Tom Ferry

Education, Business, Self-improvement

4.7 • 1.1K Ratings

🗓️ 1 July 2022

⏱️ 20 minutes

🔗️ Recording | iTunes | RSS

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Summary

When the headlines are spreading unwarranted fear, your No. 1 job is to be the trusted advisor for your community. It sure doesn’t hurt if this helps you generate referrals. But the way in which you advise your sphere makes a difference. David Caldwell has a process for getting one-on-one with the people in your network to alleviate the fear in your marketplace, nurture sellers years in the making, and, yes, generate referrals. This is possibly the most important thing you could be doing for your business, so make sure to check out my conversation with David, right here.

Transcript

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0:00.0	Today's headlines are doing more to terrify your past clients, your friends, your current
0:10.5	buyers, your future buyers and sellers.
0:13.6	And today on the Confidence Conversion Show, we want to solve that.
0:17.2	To help us do what I brought in, coach David Calwell.
0:19.2	Now, you might know him as coach, I know him as coach, broker owner, active agent, team
0:24.4	leader, out of Portland, Oregon, get to sell 140 plus properties this year.
0:29.4	He has devised a strategy that his business, his team and so many of our coaching clients
0:35.0	are using to break through the noise, serve our clients and be the agent of choice in
0:40.8	the marketplace.
0:41.8	David, thank you so much for joining us today.
0:43.5	How are you, my friend?
0:44.5	I'm great.
0:45.5	Thanks for having me.
0:46.5	Yes.
0:47.5	So, David, I want to just go right into the home equity review strategy.
0:52.2	What are your thoughts so first, though?
0:53.4	Am I correct that consumers are getting nervous right now and agents being at a communication
0:58.9	probably isn't solving the problem?
1:00.6	Yeah.
1:01.6	Absolutely.
1:02.6	I think, you know, I texted you the other day, I said, um, has home affordability ever crashed
1:07.7	a real estate market?
	...

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