ATWATER - Men’s Simple Skincare Routine
The Story of a Brand Show
Ramon Vela
4.9 • 147 Ratings
🗓️ 24 August 2022
⏱️ 79 minutes
🧾️ Download transcript
Summary
This episode is brought to you by Yotpo.
Chris Salgardo says, “So for me, it started with creating the right formulas, creating a packaging journey that would make it easy for him and picking the right partners, where he can find the product, his proximity is important. And then just making sure that these products are gonna deliver.”
In today’s interview, we talk to Chris Salgardo, Founder & CEO of ATWATER. ATWATER avoids harsh, abrasive treatments by making products that are clean, non-toxic formulas with powerful active ingredients that promote healthier skin day after day.
ATWATER also meets clean beauty standards in formulations, the skincare products are fragrance-free, and the brand is made in the USA from globally sourced materials.
In this episode, we discuss a wide range of topics. We discuss:
* His gratitude for a mentor that changed his life
* The Catalyst for starting ATWATER
* Why the concept of putting customers at the center and not products have served him well in his career
* Why brightening is at the foundation of ATWATER formulations
* Advice for entrepreneurs like why this is the hardest gig of his life, staying focused, and why there are no free lunches
* Product line overview
* How to use the products
* Future products and where to buy
Join Ramon Vela and Chris Salgardo as they break down the inside story on The Story of a Brand.
For more on ATWATER, visit: https://www.atwaterskin.com/
Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.
*
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Transcript
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| 0:00.0 | you're going to get a great shape. |
| 0:01.4 | Your eyes are going to look terrific. |
| 0:02.5 | Your skin's going to be hydrated. |
| 0:04.0 | Like just, it sounds so easy and simple, |
| 0:07.7 | but you don't always see these things. |
| 0:10.0 | So all of those steps, I think, have will help |
| 0:13.2 | in making his journey really exciting. |
| 0:17.2 | And you're right, we are seeing new adoptability in men. They're more curious about products |
| 0:24.0 | and they want to learn more. It's just where do you go and where do you start? This is the story of a brand, a podcast that helps people learn the story behind their favorite consumer companies. |
| 0:43.3 | I'm Ramon Vela, and I believe that people want to know more about the brands and the products they purchase. |
| 0:49.3 | So each week, I interview the founder of a consumer brand, unpack their story, their products, |
| 0:54.9 | and their mission so you can decide which products are worth buying and which brands are worth |
| 0:59.4 | supporting. |
| 1:03.2 | In today's interview, we talked to Chris Salgado, founder and CEO of Atwater. |
| 1:10.0 | Atwater avoids harsh abrasive treatments by making products that are clean, |
| 1:14.6 | non-toxic formulas with powerful active ingredients that promote healthier skin day after day. |
| 1:21.9 | Also, Atwater meets clean beauty standards in formulations. The skincare products are fragrance-free, and the brand is |
| 1:29.6 | made in the U.S. from globally sourced materials. In this episode, we discuss a wide range of topics, |
| 1:37.2 | such as his gratitude for a mentor that changed his life, the catalyst for starting at-water, |
| 1:43.7 | why the concept of putting customers at the |
| 1:46.1 | center and not products has served them well in his career. Why brightening is at the foundation |
| 1:52.4 | of Atwater formulations and his advice for entrepreneurs, like why this is the hardest gig of |
... |
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