All Citizens - This Underwear is Life Changing
The Story of a Brand Show
Ramon Vela
4.9 • 147 Ratings
🗓️ 23 August 2022
⏱️ 77 minutes
🧾️ Download transcript
Summary
This episode is brought to you by Yotpo.
Daniel says, “I don't want to create a brand, slap a logo on it, create an aesthetic, and then sell it. I wanted to create a product that was much better than what was available on the market by solving all the common problems that guys have. And then see if I could offer it at a much more accessible price point. That was the Genesis of all citizens.”
In today’s interview, we talk to Daniel Charbonnet, Founder of All Citizens, a direct consumer menswear brand with a mission to democratize comfort, durability, and high performance at an accessible price point.
In this interview, we cover a wide range of topics. We discuss:
* Gratitude toward his wife for supporting his entrepreneurial journey
* What type of underwear do men wear most?
* Men’s everyday problems with underwear
* Why finding the right underwear is life-changing for men?
* What are the three categories for consumers
* Advice for entrepreneurs
* How he made and sold his first pair of underwear to a stranger
* Why it’s more than just business for Daniel as he describes the All Citizen’s charitable initiatives
* And so much more.
Join Ramon Vela and Daniel Charbonnet as they break down the inside story on The Story of a Brand.
For more on All Citizens, visit: https://allcitizens.com/
Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.
*
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Transcript
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| 0:00.0 | These were very common frustrations. I talked to all my friends. They have the same issues. |
| 0:04.0 | And we've all been wearing underwear for what a thousand years or more. So how we've not solved these problems? |
| 0:09.0 | I mean, we've sent people to the moon and into space, but we can't solve like these very basic human, our male issues. |
| 0:16.0 | So I was really focused on, okay, I don't want to just create a brand and slap a logo on it and create an aesthetic and then sell it, right? I wanted to create a product that was just much better |
| 0:25.4 | than what was available on market by solving all the common problems that guys have, and then seeing |
| 0:30.2 | if I could offer it at a much more accessible price point. And that was kind of the genesis of all citizens. This is the story of a brand, a podcast that helps people learn the story behind their favorite consumer companies. |
| 0:52.3 | I'm Ramon Vela, and I believe that people want to |
| 0:55.3 | know more about the brands and the products they purchase. So each week, I interview the founder |
| 0:59.9 | of a consumer brand, unpack their story, their products, and their mission so you can decide |
| 1:04.6 | which products are worth buying and which brands are worth supporting. |
| 1:11.5 | I don't want to create a brand, slap a logo on it, create an aesthetic, and then sell it. |
| 1:16.3 | I wanted to create a product that was much better than what was available in the market |
| 1:20.2 | by solving all the common problems that guys have. |
| 1:23.5 | And then see if I could offer it at a much more accessible price point. |
| 1:28.0 | That was the genesis of all citizens. |
| 1:31.0 | In today's interview, we talked to Daniel Charbonnet, founder of All Citizens, a direct-to-consumer |
| 1:36.2 | men's brand with a mission to democratize comfort, durability, and high-performance at an |
| 1:41.7 | accessible price point. |
| 1:43.4 | In this interview, we cover a wide range of topics. |
| 1:45.9 | We talk about his gratitude towards his wife for supporting his entrepreneurial journey. |
| 1:50.8 | What type of underwear do men wear? And what are the everyday problems that men have with underwear? |
| 1:57.6 | And why finding the right underwear is life changing for men. We also talk |
... |
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