Ask Ashley Anything! Listener Questions
Boutique Chat
Ashley Alderson
5 • 853 Ratings
🗓️ 9 May 2023
⏱️ 41 minutes
🧾️ Download transcript
Summary
This week I answer all of your burning questions!
You submitted questions, and I do my best to address them all. This episode is overflowing with information, tips and tricks, so be sure to take notes!
I talk about how to handle damaged product and establishing your return policy, implementing creative promotions, how to break into wholesale, growing your business beyond your hometown, rebuilding your foundation, looking at competitors as allies and so much more. Photography, inventory planning, press coverage, insurance — I cover it all in this installment of Ask Ashley Anything!
Have more questions for me? Hopefully I have answers! Reach out to The Boutique Hub team or to me personally on social media. I would love to hear from you.
To close out the show, I also share exciting news about Boutique Hub Black, a program to help retailers crush their sales goals – especially if they lack time, aren't fully staffed or are uncertain about their growth strategy. As a Boutique Hub Black member, you’ll gain access to the top boutique growth platform and find out how the best boutiques in the country build rock solid businesses. Learn more about Boutique Hub Black and enroll HERE.
Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/
Resources:
The Boutique Hub: Facebook | Instagram | Website
Ashley Alderson: Instagram
Transcript
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| 0:00.0 | Let's talk about your business, strategy, and the juicy details of what actually works, |
| 0:15.7 | from mainstream fashion to fashion on Main Street and the entire ecosystem behind it. |
| 0:20.9 | How do we scale your company and do it with the balance and the happiness that we all seek? |
| 0:25.6 | Let's hear from those insiders, experts, and strategists that actually make it happen. |
| 0:29.7 | I'm your host, Ashley Alderson from the boutique me today. I love these episodes so much. We've got a very |
| 0:51.9 | special, special if I could talk. |
| 0:55.8 | Episode today that you guys participated in. So if you heard our request, we have been getting |
| 1:02.8 | your questions and your feedback so that we could have a special episode called Ask Ashley |
| 1:07.8 | Anything. So nothing's off limits today. And we're going to dig into all the |
| 1:12.8 | questions. Well, not quite all, because there was a lot, but most of the questions that you |
| 1:17.0 | guys submitted to try to answer a few things from every single aspect of business and also |
| 1:22.5 | personal. So let's dig in. The first question comes from built by a queen. And her question is, what do we do with return clothing that we can't sell? And as a part of business, whether it's a home and gift business, children's business, women's apparel business, there's always going to be things that are returned that you can't sell. And if you've been in the hub for a while, I know you've heard the horror |
| 1:44.6 | stories of items that come back with special materials on them. We'll just leave it at that. |
| 1:51.9 | I'll let your mind wander with what that might be. But we all know that that's a part of life |
| 1:55.8 | and a part of business. So a couple of suggestions for Built by a Thien. Number one, assuming |
| 2:00.5 | that you did a thorough job of |
| 2:02.5 | quality control before all of your items were sent out and this truly wasn't damaged from the vendor. |
| 2:08.1 | In that case, you would have obviously had a conversation with your vendor about those items |
| 2:12.1 | coming in damaged. Let's say they come back and option one, there's maybe something you can do to try to steam |
| 2:19.1 | or spot clean or repair the item that comes back that has a slight damage or something |
| 2:24.6 | that's off. |
| 2:26.1 | If that is the case, but it's still visible on the product, I've seen stores that have a scratch |
... |
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