Process, Delegation and The EOS Model with Valerie and Ryan Becker, Wellington Design Co.

Boutique Chat

Ashley Alderson

Business, Marketing, Retail, Boutiquetips, Fashionindustry, Fashionbusiness, Entrepreneurship, Businessstrategy

5 • 853 Ratings

🗓️ 16 May 2023

⏱️ 45 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

It’s Kids Week on Hubventory.com! And to celebrate, today I’m talking Children’s with Valerie and Ryan Becker, owners and founders of Wellington Design Co., who recently made the transition from retail to wholesale launching a kids clothing line of Valerie’s original designs.

It all started with wanting to incorporate her own designs into her online children’s boutique. But Valerie's clothing sold so well in her store and on Facebook that in 2020 she went all in on Wellington. Her husband Ryan got on board to help run the wholesale business, and the brand has been growing strong ever since!

I talk to Valerie and Ryan about what it takes to successfully launch a clothing line, the struggles and benefits of working with your spouse, balancing professional and personal goals, metrics, evaluation and putting the right processes in place for consistency and growth.

The Beckers are big on processes, planning and delegation — which is why EOS (Entrepreneurial Operating System) has been vital to their new business. It's a model we at The Hub Team use too, and I'm telling you, it WORKS. EOS helps you set, measure and ultimately acheive short- and long-term goals. So, take notes!

And be sure to check out Wellington Design Co. on Huventory for special offers this week!

Resources:

Wellington Design Co. on Hubventory

EOS Implementor

Traction: Get A Grip on Your Business by Gino Wickman (a guide to EOS)

The Boutique Hub: Facebook | Instagram

Ashley Alderson: Instagram

The Boutique Hub Membership

Transcript

Click on a timestamp to play from that location

0:00.0	Okay, my love language is talking about all the behind the scenes things when it comes to business.
0:08.1	Processes, how you scaled, team efficiency, team accountability, all these things that when I
0:14.2	think you first start a business, you really get into it because you love the art side.
0:17.8	So the marketing and the people and the product and all the things you
0:21.0	maybe see on Instagram, right? But then once you're in it and you're like, okay, I'm serious
0:24.8	about this and I'm going to scale this business, then you get into the science and the behind
0:29.1	the scenes and the operations. And that's why today's episode with Ryan and Valerie, the
0:33.3	founders of Wellington Design Co, is so important. And I hope you have a notebook page full of notes
0:39.8	after you listen to this episode because we're going to talk about not only how do they grow this
0:44.1	great brand. This is an awesome children's brand, e-commerce brand that you can find inside the
0:49.1	hub and on hubventory.com. But also how do they do it while building and scaling efficiency that allowed them to scale
0:56.2	down their team and their payroll? And also, how do they do it as a husband and wife duo working
1:01.2	together? Because I know for Eric and I, that's been a journey and a labor of love. And I know many of
1:07.3	you are asking that same question. I want to work with my spouse or I am working with
1:11.0	my spouse. How do I make that work for us? So today, get ready to get into the nitty gritty of the
1:16.5	systems and processes and all the really cool behind the scenes talk of scaling your brand.
1:22.2	And bonus, if you happen to be a wholesale brand or a children's retailer, you're going to love the
1:28.6	realities and the things that you have in common with Ryan and Valerie from Wellington.
1:33.0	So get ready for this episode. I know you're going to love it. I know you're going to take a lot
1:36.9	of notes. Plus, if you happen to be catching this episode live as it's dropping this week,
1:42.6	remember this is Kids Week on Hubbentory.com, our very own wholesale
1:46.8	marketplace here at the Hub, and Wellington happens to be featured with exclusive product
	...

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