Arthur Gallego - Pride Marketing in 2023 & Will it Change in 2024?
The Story of a Brand Show
Ramon Vela
4.9 • 147 Ratings
🗓️ 7 July 2023
⏱️ 37 minutes
🧾️ Download transcript
Summary
How does your brand, your message and mission fit in support of Pride Month and LGBTQ culture and issues in 2023 and how are the controversies with Bud Light and other brands affecting how or whether you support in 2024?
Today, we interview Arthur Gallego, Founder & CEO of Gallego & Co. Marketing Consultants and pop culture expert.
In this special "brand strategy" episode, we discuss pride month and the latest controversies with Bud Light + Dylan Mulvaney, Nike, Target, Cracker Barrel, Starbucks, and Google.
Highlights:
* How long will Bud Light be dealing with the current controversy
* The commercialization of Pride Month
* Why many brands are terrified about taking a stand
* Why the impact of how large brands react will be seen in 2024
* Brands and Risk Tolerance
* Advice for brands around Pride Month support
* Why you should spend your energy and resources on the customers who love and support you
Join Ramon Vela and Arthur Gallego as we break down "Pride month, brands, and the latest controversies" on The Story of a Brand.
For more on Arthur Gallego and Gallego & Co. Marketing Consultants, visit: https://www.gallegoandco.com/
Subscribe and listen to the podcast on all major apps. Simply search for "The Story of a Brand" on your favorite podcast player.
Transcript
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| 0:00.0 | This right now, I think, has got so many brands terrified. |
| 0:04.0 | Yeah. |
| 0:04.8 | And the bigger the brand, Ramon, the longer it takes them to plan and execute a campaign for pride, right? |
| 0:13.7 | It's the production of merchandising, the alignment of strategic partners or talent mobilizing in-store displays and campaigns |
| 0:26.3 | across hundreds, if not thousands of locations. |
| 0:29.5 | That is like a nine-month process. |
| 0:32.7 | So you talk about the fear of trepidation some of these brands have. |
| 0:39.5 | It's going to start and impact what we see in 2024, probably August or September of this year, get those campaigns |
| 0:48.0 | in gear. |
| 0:49.5 | So what they're planning for 2024 will be informed by this climate that we're in right now. |
| 1:06.7 | This is the story of a brand, a podcast that helps people learn the story behind their favorite consumer products. |
| 1:13.7 | I'm Ramon Vela, and I believe that people want to know more about the brands and products they purchase. |
| 1:19.3 | So each week, I interview the founder of a consumer brand, unpack their story, their products, their mission, |
| 1:25.1 | so you can decide which products are worth buying and which brands are worth supporting. |
| 1:33.8 | How does your brand, your message, and your mission fit in support of Pride Month and LGBT culture and issues in 2023? |
| 1:43.8 | And how are the controversies with Bud Light and other brands |
| 1:47.4 | affecting your support in 2024? |
| 1:50.4 | Today we interview Arthur Gallego, founder and CEO of Gallego and company marketing consultants |
| 1:56.8 | and pop culture expert. |
| 1:59.6 | In this special brand strategy episode, |
| 2:01.7 | we discussed Pride Month and the latest controversies |
| 2:04.4 | with Bud Light, Dylan Mulvaney, Nike, Target, Cracker Barrow, |
... |
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