GF Jules - Voted #1 Certified Gluten-Free Flour by Consumers!

The Story of a Brand Show

Ramon Vela

Entrepreneurship, Business

4.9 • 147 Ratings

🗓️ 4 July 2023

⏱️ 74 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

This episode is brought to you by Sendlane.

Jules says, "GF Jules is a premium baking mix and flour company, and everything we do is gluten-free. From the foundation, everything has always been a hundred percent gluten-free. We also have tried to address other people's food allergy needs as well. So we've always broadened the foundational mix line and flour line so it's been vegan, kosher, and nut free. And we have become one of the first baking mix and flour companies in the country to be certified top nine allergen free as well. So we've tried to be inclusive in what we can bring to families who have different dietary needs."

Today, we interview Jules Shepard, Founder & CEO of GF Jules. GF Jules is the #1 gluten-free flour and baking mixes company in the US.

We discussed:

* What she's grateful for

* An overview of GF Jules

* Why it started with her diagnosis of Celiac disease

* The story of how her partners shut her out of the business

* Restarting again both personally and professionally with GF Jules

* Why her competitor is the only person she trusts in the CPG Industry

* Her big lessons learned in business, partnerships, and trusting people

* How you can be nice yet aggressive and ferocious when needed

* Why her story is a story of integrity

* Her focus is on her ideal customers

* A review of products, flour, mixes and what you can do with them

* And more…

Join Ramon Vela and Jules Shepard as we break down the inside story of GF Jules on The Story of a Brand.

For more on GF Jules, visit: https://gfjules.com/

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This episode is brought to you by Sendlane.

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Transcript

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0:00.0	all kinds of people are playing around with it and finding out that I don't have to take a
0:04.1	prescription for that. I can do that myself and just decide what I'm not going to put in my body
0:08.2	and I can feel better. Yeah, I'm on board for that. And I think my products fit into that really well
0:13.4	because as I said at the top of the broadcast, it's not just that my products are gluten-free,
0:17.5	but my products are also free from so many other things like soy and
0:21.3	dairy and nuts and eggs and other things that also are problems for so many other people.
0:27.2	And they are also so good that they work.
0:32.2	And so people don't feel like they're compromising.
0:34.3	You can literally take my flour, which is the flagship product,
0:38.1	and you can use it in your grandma's whatever recipe. And it's a one for one. So you don't really
0:44.9	have to make any other modifications, which makes it really easy, which is why a lot of bakeries,
0:49.5	for example, use the flour, because they can just take their book and restaurants do too.
0:58.6	They'll just take the book and they'll be like, oh, okay, I can just sub this in and they do.
1:01.4	And it works and no one knows the difference because there's no grit.
1:02.8	There's no aftertaste.
1:04.2	There's no funny smell.
1:05.3	It's white.
1:09.3	And so it's not like you would notice and say, oh, that looks gluten free.
1:10.2	It smells gluten free.
1:11.3	No, none of those things.
1:16.5	So it works really, really well. It also has a natural preservative in it, so it gives it an extended shelf life. So there's all kinds of things about my product that are really different
1:21.0	from other products on the market and are distinctive in that way. That it's, we've been voted
	...

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