FORIA - Pleasure & Connection Are At The Heart of Wellbeing

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 17 August 2023

⏱️ 62 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

This episode is brought to you by Sendlane & SARAL.

In today’s episode, we interview Jon Brandon, Co-Founder & CEO of FORIA. FORIA is a lifestyle brand on a mission to support lifelong pleasure and sexual wellbeing. Foria’s all-natural, organic and award-winning formulas support a woman’s most intimate needs.

In 2014, FORIA literally created the category for plant-based women’s sexual support, with a revolutionary cannabis based topical designed to enhance pleasure.

Since then, they’ve been setting the standards in the plant-based sexual wellness space and they've expanded our clean, innovative and highly effective botanical formulations to support healthy intimate experiences across every stage of her life.

Highlights:

* Why he’s grateful for his parents

* The Taboo around sexual wellness products

* Reducing the society’s stigma

* Why we’re the most stressed and anxious society in history

* How we’ve weaponized distraction

* Why you can market sexual wellness products for men but not for women

* Describing his why and motivation when things get tough

* How his divorce transformed him

* Foria’s key pivot and product evolution

* Why they are launching products around “Phase of life”

* How his customer has changed and grown

* A product review breakdown

* And much more…

Join Ramon Vela and Jon Brandon as we break down the inside story of FORIA on The Story of a Brand.

For more on FORIA, visit: https://www.foriawellness.com/

Subscribe and listen to the podcast on all major apps. Simply search for “The Story of a Brand” on your favorite podcast player.

This episode is brought to you by SARAL

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This episode is brought to you by Sendlane.

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Transcript

Click on a timestamp to play from that location

0:00.0	one of the central beliefs that we have as a company is that pleasure and connection are at the
0:06.0	heart of well-being, right? And so when people feel more connected to themselves and more
0:13.5	connected to their partners, the goodness can flow into all aspects of their life. People show up when they're experiencing
0:22.4	pleasure or deep connection, deep intimacy. They show up bigger and brighter in their lives
0:28.5	as spouses, as parents, as co-workers and colleagues. And so there's this sort of ripple effect
0:35.8	from the goodness that can flow from people who feel connected to themselves.
0:39.8	To your earlier point, we are the most distracted and stressed out humans that have ever walked the face of the earth, right?
0:47.8	We have weaponized, if you will, distraction.
0:52.5	And so the opportunity, especially when it comes to intimacy and intimate relationship,
0:59.8	the opportunity to create products that support people in deepening their connection to
1:07.6	themselves and to their partners, that's what we stand for. That's what we take a stand.
1:22.9	Today we interview John Brandon, co-founder and CEO of Foria. Foria is a lifestyle brand on a mission to support lifelong pleasure and sexual well-being.
1:33.3	Foria's all-natural, organic, and award-winning formulas support a woman's most intimate needs.
1:41.3	For a little background, in 2014, Foria literally created the category for
1:47.7	plant-based women's sexual support with a revolutionary cannabis-based topical designed
1:54.1	to enhance pleasure. As a matter of fact, back then, they got on the radar of Bill
1:58.9	Marr, the political commentator and comedian,
2:01.7	as well as Saturday Night Live.
2:05.0	Since then, they've been setting the standards in the plant-based sexual wellness space,
2:09.4	and they've expanded their clean, innovative, and highly effective botanical formulations
2:14.2	to support healthy, intimate experiences across every stage of life.
2:20.0	What I really love about this interview is that we go into his motivation and his drive.
	...

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