On this week's edition of the Amazon-related weekly news, we've got a story about sponsor display ads having a new feature, things about Amazon automotive category you might not have known about, and a new Helium 10 of the weekly news from Helium-10.

I'm Casey.

And I'm Melissa.

Here's our first story.

Amazon advertising last week announced a new feature for sponsored display ads called

Sponsored Display Audiences, which according to them enables you to define the audiences

you want to reach, helping you introduce new products, engage new customers, or remarket

with scale.

With the launch of this new feature, Amazon Advertising also introduced Views Remarketing,

a subset of sponsored display audiences that enables you to re-engage audiences that have viewed specific product detail pages but haven't purchased your advertised product in the past 30 days.

If you are brand registered, you should have access to these new features now.

How many of our sellers out there are in the automotive category?

Well, if you're not, you may want to consider it.

The online parts and accessories market is expected to exceed $16 billion in 2020,

with $10.3 billion of purchases made through Amazon.

This is according to Hedges & Company, an automotive marketing agency.

And Amazon gives you a leg up in the automotive category with its Amazon Garage service.

Amazon Garage provides Amazon shoppers the ability to virtually park the car,

and then Amazon will make the recommendations for replacement and aftermarket parts based on a shopper's vehicle. Amazon says that tens of millions of buyers have parked their vehicles in the Amazon garage to get service.

For those of you watching at home, now that you know about the positives of the automotive category,

would you consider selling in it?

Before we go, don't forget about our Black Friday Diamond deal.

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