On today's episode, we're going to talk about a form of marketing that most Amazon sellers don't even consider, but it has a 99% open rate and a 20% click-through rate.

How cool is that? Pretty cool, I think.

Okay. Hello everybody and welcome to another episode of the Syria Sellers podcast by Helium 10.

I am your host, Bradley Sutton, and this is the show.

That's a completely BS-free, unscripted, and unrehearsed, organic conversation about serious strategies for serious sellers of any level in the Amazon world. And we've got somebody on the line today that is going to

talk about something we've never talked about in over 200 episodes. We've got Ari, Ari calling

him from L.A. Ari, how's it going? Doing well. How are you? I'm doing just delightful. Thanks. Now, one thing we do on this show when we first start, before we get into the meat and potatoes, I always like just learning about the individual's journey to get where they are now.

So you said you're in L.A. right now. Were you born and raised here in California, or where were you born and raised?

I was born in Togo in West Africa, actually.

Now, okay, cool.

Cool. Excellent. A little bit farther away from L.A.

Now, so like when you were like eight nine 10 years old were you still there yeah

I didn't move to LA since I was like 12 okay so so right before you moved to LA like what was your

like you know when you're growing up there eight nine 10 years old what was your ambition as far

as career wise like like hey I want I want to be this when I grew up. Yeah, I think I wanted to be,

like, a fighter jet pilot going up. Top gun. Yeah, fighter jet pilot. I always love those,

looking at those when I was a kid. So that was kind of like what I wanted to do. Okay.

Okay.

I like it.

You know,

sometimes I get people on here and they give me the most boring of answers.

And I'm sorry, guys, if you're listening back to this episode, I'm calling you out. But they're like, oh, yeah, I wanted to be an accountant or I wanted to be in this. I'm like, oh my goodness, what eight-year-old strives to be an accountant?

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