A Veteran’s Rise to Success with a Real Estate Videographer | This Week in Marketing

The Tom Ferry Podcast Experience

Tom Ferry

Education, Business, Self-improvement

4.7 • 1.1K Ratings

🗓️ 13 February 2023

⏱️ 26 minutes

🔗️ Recording | iTunes | RSS

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Summary

Being successful at real estate video takes a lot of things: courage, authenticity, a genuine need to help your community – and it sure doesn’t hurt if you find the perfect real estate videographer to partner up with. Before coming into real estate, Shane Burgman spent 10 years as a nuclear missile technician for the U.S. Navy, so you could say he already had the courage and the urge to help others. But over the last eight years, Shane has found major success by capturing his authentic voice on video and operationalizing it with the help of his real estate videographer. In this episode of This Week in Marketing, Jason Pantana talks to Shane about how he transitioned from the military to real estate, how he’s operationalized his video production to work best, and the partnership he’s formed with his real estate videographer. If you’re a real estate agent who is new to video or looking to seriously up your game, Shane’s advice is exactly what you need to hear. Watch or listen, right here.

Transcript

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0:00.0	Welcome to this week in marketing. My name is Jason Pantana, your host and I'm glad you're
0:03.3	here for today's episode because this one's going to be super special. I'm with Shane Bergman
0:07.6	who runs an amazing small team on the space coast of Florida. We're going to talk today about how
0:11.9	he is truly operationalized video around him as an integral part of his marketing strategy to build
0:17.3	a $75 million per year business. And also this is going to be a special insight because you're
0:22.6	going to hear a perspective from somebody who's been a part of our military veteran and how he's
0:27.6	been able to scale his business and what that means for other folks who are in a similar position.
0:35.6	Shane, I'm so glad you're on the show today. Welcome.
0:38.5	Thanks Jason. What an amazing introduction that was just loaded with words. I love this.
0:43.6	That's what I do. I love words too. I use lots of them arguably to many of them. Okay, so
0:48.8	first and foremost, for everybody watching, give us your backstory and give us your kind of state
0:53.8	of your business. We want to hear who you are. Yeah, so I'm actually coming up on eight years
0:58.8	in real estate and real estate is the first full time job that I've held outside of the military
1:04.7	as an adult. So I spent a decade in the Navy specifically in the submarine force. I was a nuclear
1:10.9	missile technician did that for 10 years and then got to a point in my career where it was like,
1:15.9	I'm either going to retire and hit 20 and do a pension or if I'm going to separate, you know,
1:20.1	now is the time and long story short, obviously ended up separating, found my way into real estate
1:26.3	eight years ago and I've been doing it full time ever since. And this year, actually last year,
1:31.9	was the first year that, I mean, it was a huge year for our team, but it was the first year that I
1:35.8	had breached a significant milestone in my business. And it's where I personally sold 42 million
1:41.7	from an agent standpoint that's massive in our county. It was literally top five agents in
1:46.7	the county. So it was a huge milestone that we accomplished. Yeah, I love that. And then also
	...

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