Not sure if you need a trademark for your Amazon business, we're going to talk to

Anita who's going to tell us why it's important and a lot of the mistakes that some

sellers make when getting trademarks.

Hello, everybody. This is Bradley Sutton, and this is another episode of the Serious Sellers

podcast and we try to bring guests from all different walks of life who all have different

experiences, different knowledge, different tips and tricks and strategies that they can share with us. And today I have

with me, Anita Marr, who is a well-known expert in the field of trademarks. And that is a very

buzzing keyword amongst Amazon sellers these days, actually both on and off of Amazon. So

Anita, thank you for coming on the podcast with us. How's it going? Oh, hi, Bradley. It's great. I'm here in sunny Florida. Now, you don't normally live in Florida. Do you? Yeah, I don't normally live in Florida. So I was hoping to pretend nobody will notice that. I live in winter. No, but so I'm assuming that you, I'm assuming that like, like, for example, my parents, they, in the wintertime, they actually go down to Masatlan, Mexico. They have a house down there for the wintertime. Is that a similar reason why you're, like, is where you're from, like a lot colder? Yeah, yeah, I live close to Detroit. So, yes, in in the winter we go to Florida for about six weeks.

And this year we went hoping to see some warm weather.

But it's been a little bit gloomy, but still much better than in Detroit.

So can't complain.

I can imagine.

Yeah.

I think it wasn't Detroit one of those places that was hit by those cold.

I forgot what the word is, but cold fronts or something where it was like sub, subzero freezing and stuff. So yeah, definitely better in sunny Florida. So tell me a little bit about how you got involved with just trademarks in general. Like what, I mean, this is not just something that, oh, hey, when I grew up, I would like to be a trademark expert.

But how did that happen?

Yeah, actually, it's quite interesting.

I was about 20 in my 20s.

And it was in 1999.

I was living in Tel Aviv and Israel at that time.

And I was looking for a job.

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