A 100-Day Plan for Listings #TomFerrryShow

The Tom Ferry Podcast Experience

Tom Ferry

Education, Business, Self-improvement

4.7 • 1.1K Ratings

🗓️ 19 March 2024

⏱️ 12 minutes

🔗️ Recording | iTunes | RSS

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Summary

You need to front-load your marketing before interest rates drop into the 5s so you’re ready to cash in on the listing that will be ready to hit the market. We’ve given you LOTS of strategies, but what you really need is a plan. In this episode of the Tom Ferry Show, that’s exactly what I’ll give you. I’m proposing a 100-day challenge that gives you exactly the marketing you need to be running until the summer market kicks off. If you follow it, I’m absolutely certain you’ll be sitting on more listings than you ever have before – because the market is HEATING UP! In this episode, I talk about… 0:00 – The converging forces 3:00 – The 100 Day Challenge 5:30 – Mega Open Houses 7:48 – A better mailer

Transcript

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0:00.0	Looking for a prescriptive plan for the next 100 days to dominate in your marketplace, you're going to love today's show.
0:07.0	Welcome to the Tom Ferry Show.
0:11.0	Hey, welcome back to the Tom Ferry Show, episode 292. Thank you so much for watching.
0:16.0	By the way, would you put in the comments, have you been a long time viewer of this show?
0:21.0	Right? Are you new to this show? Let me know below. I would love to see your feedback and
0:26.4	comments. Now, I have been talking a lot about this concept of as the rates slowly come down.
0:34.7	If your marketing and lead generation pipeline
0:37.2	is cressing this way and the rates are going this way,
0:39.6	you're going to have an unbelievable
0:42.4	second half of the year. But if you don't, if you don't do the work, if you
0:47.2	don't front load all of your marketing like we've been talking about over the last several
0:50.2	weeks, you're going to find yourself behind the 8-ball.
0:53.1	So I've been saying, there's a lot of reasons why you should front road.
0:57.1	Front road, front load.
0:58.7	Let's not even edit, let's just keep going.
1:00.2	I love that I said front road.
1:01.7	There's a lot of reasons why. The first is of course it's obvious
1:04.5	whether you're in the US, Canada, the UK, Italy, we're in an election cycle and it's noisy right now. So if we don't do a lot of marketing right now, you're simply going to be muted out.
1:16.8	You're going to be muted out by their television ads, their radio ads, their direct mail, their phone
1:21.8	calls, so we need to do more as we've discussed.
1:25.4	The second part of that is, we're seeing the rate drops.
1:28.2	In the US, we just had it happen.
	...

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