Instagram Updates and Trends for Real Estate Agents | This Week in Marketing

The Tom Ferry Podcast Experience

Tom Ferry

Education, Business, Self-improvement

4.7 • 1.1K Ratings

🗓️ 19 March 2024

⏱️ 50 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Instagram updates and trends aren’t something you can afford to not pay attention to. The effectiveness of your real estate social media marketing depends on them. In this episode of This Week in Marketing, Jason Pantana talks with one of the masters of the industry, the Broke Agent himself, Eric Simon, about the Instagram updates and trends you need to know today to stay relevant. You’ll learn how to take advantage of Instagram updates and trends to persuade the algorithm to prioritize your content and feed it to an audience more likely to work with you. Watch or listen, now! In this episode, we discuss… 0:00 – Variety wins the game 4:15 – Creating a snowball effect 11:30 – What’s working today 18:30 – Gimmicks 21:12 – Latest features 27:55 – What’s not working 31:00 – Formats to replicate 38:20 – The marketing triangle 42:40 – Final thoughts

Transcript

Click on a timestamp to play from that location

0:00.0	Instagram is always changing. The algorithms are adjusting, the trends are evolving and you can look at it and respond one of two ways.
0:06.7	Your response can be, I'm not going to change with it, I'm going to put my head in the sand, or you can realize that that's most everybody else's response
0:13.6	and you can embrace the changes on Instagram and get ahead and build more engagement
0:18.0	with your audience and generate leads and grow on Instagram the opportunity is
0:22.1	tremendous if you pay attention to the trends and the changes which is exactly what this show is all about today.
0:31.0	Now to help me with this I have an expert guest interview with Eric Simon, the Broke
0:36.5	agent who is one of the most knowledgeable thinkers and observers when it comes to
0:42.2	how to take advantage and leverage the platform that is
0:44.4	Instagram. So welcome to this week in marketing. If you're new to the channel it would
0:48.8	mean a ton if you would tap that big red subscribe button on YouTube and there's a little bell icon
0:54.4	adjacent to it if you tap that it turns on alerts so whenever new episodes just
0:58.6	like this get published you are the first to know about it and this one is going to be loaded with different
1:04.4	insights and trends and opportunities for you to explore with your content strategy
1:08.7	on Instagram. So without further ado let's dive into the interview with Eric Simon, the broke agent.
1:14.0	Marketing is ever evolving and with the emergence of AI, the rate of change is faster than ever.
1:18.4	Adapt quickly to AI-driven marketing strategies or risk falling behind.
1:22.4	This is precisely why we've created the AI Marketing Academy,
1:26.0	a four-week virtual intensive tailored to integrate AI seamlessly into your marketing strategy.
1:31.2	You'll start with unraveling the basics of AI, then you'll get to grips
1:34.6	with essential AI tools. And finally, you'll learn how to incorporate these tools into effective
1:39.7	real-world marketing tactics. Space is limited. Don't miss your chance to be a part of the future.
1:44.4	I am so excited for this conversation today to talk about the state of Instagram. Where is it today? Where has it been that it is no longer?
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Tom Ferry, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Tom Ferry and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.