937. Document Everything: The SOP System That Builds Real Business Value

Fullerton Unfiltered

Brian Fullerton

Self-improvement, Education, Business, Entrepreneurship

4.9 • 1.2K Ratings

🗓️ 9 March 2026

⏱️ 25 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode, Brian shares why documenting everything in your business is one of the most important moves you can make as an owner. From building SOPs to creating a rolling 12-month calendar of processes, these simple systems create clarity for your team, make growth easier, and build real long-term enterprise value in your company.

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Transcript

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0:00.0	You're now listening to the Fullerton Unfiltered podcast.
0:09.7	Straightforward.
0:10.7	No nonsense business advice.
0:12.7	Completely on.
0:14.5	Unfiltered.
0:15.6	Grow your business.
0:16.8	Grow your life.
0:17.9	Now, here's your host, Brian Fullerton.
0:21.9	Hey, what's going on, guys?
0:22.9	Welcome to another episode of the Fullerton Unfiltered Podcast.
0:25.9	It is your host, Brian Fullerton here hanging with you guys, and good morning.
0:29.9	Well, guys, today's podcast episode, I wanted to talk to you for just a couple of minutes.
0:34.5	Fun topic here today that I know is going to piggyback off of a great
0:38.8	discussion from last week's spring kickoff conversation that we had with Sam Gimble,
0:45.0	yours truly, Jason Crownley, Kevin Scott, Denver with Legacy, and who else do we have? Gosh,
0:51.7	just a whole host of people that were part of the spring kickoff
0:54.9	webinar series with LMN Granum team last week, Tuesday through Friday. Hopefully you guys joined us
1:00.2	on that webinar. If you didn't see it, the replay will be available here very soon on probably
1:05.1	the YouTube channel for LMN, but then also you'll be getting those email replays. And it was basically a whole conversation about how to kick off and kickstart spring. Now, real time recording this, it is 70 degrees in Michigan for the next day, day and a half. It's going to be about 60, then 55, and then plum it back down to mid-30s, shortly thereafter for probably another week or so in the 10 day.
1:45.0	And then we'll see where it kind of goes from there. It's one of those things in Michigan where it can either plummet back down to the 30s and, you know, stay there in the 40s for, you know, late March into early April. Or we get that, you know, once every five-year spring kickoff and we have those temperatures hover in the 50s, go up to the 60s,
1:48.4	and we might even start cutting grass by mid-April.
1:51.6	So it really is that fork in the road here on the 10-day.
	...

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