888. Energize 2025 Recap: Game-Changing Sales and Marketing Strategies Part 2

Fullerton Unfiltered

Brian Fullerton

Lawncare, Marketing, Lawnmaintenance, Self-improvement, Brianslawnmaintenance, Landscaping, Business, Education, Salesandadvertising, Fullertonunfiltered, Howtostartalawnbusiness, Entrepreneurship

5 • 1.1K Ratings

🗓️ 5 November 2025

⏱️ 31 minutes

🔗️ Recording | iTunes | RSS

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Summary

We're coming at you fresh from the Energize event where some of the sharpest minds in the green industry broke down what it really takes to build a powerful sales and marketing engine. From defining your customer to creating a repeatable lead system, this panel was absolutely stacked with insight and energy. Tune in as we unpack the key takeaways and share how you can apply them to your own business to drive real results this season. Part 2 of 2

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Transcript

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0:00.0	You're now listening to the Fullerton Unfiltered podcast. Straightforward, no nonsense business advice.
0:12.7	Completely on.
0:14.5	Unfiltered. Grow your business. Grow your life. Now, here's your host, Brian Fullerton.
0:21.6	Hey, everybody, it's Mr. Producer, welcoming you back to part two of our special presentation from
0:27.9	Energize, there at Equip. We're going to pick right up where we left off with some of the sharpest
0:33.4	minds in the green industry. I'll tell you what, this session was just absolutely packed with
0:38.6	insight and energy. And as we did before, just a big thank you to the equip team for letting
0:44.0	us share this live recording. It was just too good not to share. And of course, a big thank you
0:49.8	to Mark Bradley, Marty Grunder, and Justin White for their incredible insight and leadership at Energize.
0:56.2	By the way, these three guys are also guest speakers at La Entrepreneur Academy Live 2025 this weekend.
1:02.5	Yes, we close the ticket window Monday night, but if you still want in, show up with $300 cash at the door and you get full access.
1:13.2	Trust me, you do not want to miss them live in person and in rare form. So make the decision today, hop in the truck, drive up to Novi,
1:20.2	Michigan. Come join us. There's still time and we would love to see you there. All right,
1:25.5	enough of that. Let's get into it. Here's part two of
1:28.3	Energize at Equip 2025. When you're talking about your different clients that are out there,
1:34.7	you usually say that a lot of folks kind of filter into those two buckets. Could you let folks
1:39.0	know what that means? And then also, I'd love to share, if you could, that story about your one
1:43.6	client when they gave you a budget, it might blow people's minds.
1:47.2	It wasn't, it was.
1:49.7	Yeah.
1:51.2	Yeah.
1:51.9	So pain and pleasure.
	...

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