5 • 1.1K Ratings
🗓️ 3 November 2025
⏱️ 34 minutes
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We're coming at you fresh from the Energize event where some of the sharpest minds in the green industry broke down what it really takes to build a powerful sales and marketing engine. From defining your customer to creating a repeatable lead system, this panel was absolutely stacked with insight and energy. Tune in as we unpack the key takeaways and share how you can apply them to your own business to drive real results this season.
🚨 BIG ANNOUNCEMENT: TODAY IS THE LAST DAY TO BUY TICKETS! 🚨
Lawntrepreneur Academy LIVE 2025 is locked, loaded, and ready to change the game!
📍 Join us this November in Novi, MI for the premier live event in the green industry — packed with:
🎤 An All-Star Speaker Lineup
📈 Proven Business Growth Tactics
🤝 Networking with Industry Leaders
🎁 Swag, Giveaways & Unforgettable Moments
✅ Seats are limited and will sell out fast — don't wait!
👉 Get your ticket now at LawntrepreneurAcademy.com
This isn't just a conference — it's your next level.
Be part of a community where your success isn't diminished by helping others succeed.
Get encouraged, ask questions, and gain valuable insight to help you grow your lawn care business.
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| 0:00.0 | Hey, my friend, it's Mr. Producer and a quick heads-up. Ticket sales for L Entrepreneur Academy Live, 2025, officially closed tonight at midnight. That's right. It's all happening Saturday, November the 8th, and Novi, and we don't want you to miss this. We've got powerhouse speakers, proven business strategies, and literally tons of motivation to help you crush it in the new season. |
| 0:22.0 | It really is one of the best chances of the entire year to get together with other entrepreneurs |
| 0:27.5 | who just get it. So grab your ticket now before registration closes at midnight. |
| 0:33.8 | Head over to Law Entrepreneur Academy.com or use the link we've provided in the podcast's description. |
| 0:44.4 | You're now listening to the Fullerton Unfiltered Podcast. |
| 0:48.8 | Straightforward. No-nonsense business advice. Completely on. |
| 0:53.6 | Unfiltered. Grow your business. Grow your life. Now, here's your host, Brian Fullerton. |
| 1:01.0 | Man, oh man, are you in for something special today as Brian wants to share the live recording |
| 1:05.6 | from Energize? They're at Equip 2025. In fact, a big, big thank you to the entire Equip team for letting us share the recording. |
| 1:14.3 | We usually like to keep industry event speeches exclusive to the attendees that are at the event. |
| 1:19.9 | But honestly, this one's so good. |
| 1:21.6 | Brian said we've got to make it available to everybody. |
| 1:24.6 | So a big thank you to Mark Bradley, Marty Grunder, and Justin White for their commitment to energize 2025 and all the valuable insight they shared, which you are about to enjoy. I want to make you guys proud. I want to make these guys proud. There's a lot going on here, and we want to make sure that we're giving you guys some information to help you move your business forward. So I do not treat this responsibility lightly. Whether you know me or you don't know me or you just saw me on the banner in the hall, you're like, hey, I'm going to go get a hot dog and check this thing out. I sincerely just want to say welcome. And if I can ever do anything to help you guys grow, I'm here for you all right. So we got a power pack lineup. We're going to to keep time tight we got a lot to come at you |
| 2:01.2 | with you guys energize is all about sales and marketing who's here excited about having their business |
| 2:06.7 | grow in 2026 absolutely the last uh year a year and a half it's been an interesting journey for |
| 2:14.9 | brian's law maintenance our company's on the grow we were owner operator we building a team, and I want to build a much bigger team. And so sales and marketing are very, very passionate topic of mine. And so when I got tapped on the shoulder to host Energize just a couple of years ago, they said, you want to run this thing? I said, absolutely not. Do I want to be in front of 500 of the sharpest people in the industry |
| 2:35.5 | and some of the best panelists ever? |
| 2:37.9 | You've got to be crazy. |
| 2:39.3 | Actually, let me ask you this really quick. |
| 2:40.4 | Is anybody in here, do they enjoy public speaking? |
| 2:42.8 | Like, who would rather be up here right now? |
| 2:45.1 | Show a hands. |
... |
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