5 • 1.1K Ratings
🗓️ 8 October 2025
⏱️ 31 minutes
🧾️ Download transcript
On this episode, I sit down with Rich Thiebaud to unpack his incredible journey in the green industry. Rich built and scaled his own landscape company to $8 million in revenue before feeling called to pivot into a new chapter. That decision led him to LMN, where he helped transform the way contractors run their businesses, and now into his role as EVP of Sales at Leanscaper.
We talk about the lessons he learned building a successful company, the courage it takes to change direction at the top of your game, and how his passion for people and growth fuels his work today. Whether you're running a crew, scaling a business, or considering your next big leap, Rich's story is packed with insight and inspiration.
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Click on a timestamp to play from that location
| 0:00.0 | Remember to join Brian on Saturday, October 18th for a special webinar where you'll get an |
| 0:04.9 | Under the Hood look at how he is using LMN to run and grow his lawn care business. |
| 0:10.2 | From estimating and scheduling to keeping finances in check, |
| 0:13.5 | discover the exact tools and strategies that make LMN a game changer. |
| 0:17.9 | The link to register is in the show description. |
| 0:32.1 | You're now listening to the Fullerton Unfiltered podcast. Straightforward, no-nonsense business advice. |
| 0:33.5 | Completely on. |
| 0:55.1 | Unfiltered. Grow your business. Grow your life. Now, here's your host, Brian Fullerton. All right, guys, we're hopping on in here today. Another great podcast coming from the Dallas Leanscaper event over here in beautiful Dallas, Texas. A lot of great stuff going on, able to catch Mr. Rich Thiebo over here and EVP of sales. |
| 0:57.3 | I'm super excited about having you on the show today, brother. |
| 0:57.7 | How you doing? |
| 0:58.4 | I'm great. |
| 0:58.7 | I'm great. Thanks for helping me on. |
| 0:59.7 | Good. |
| 0:59.9 | Good. |
| 1:00.1 | Good. Good. How's everything going with you? Man, you doing it all right? I'm doing all right. It's busy. It's exciting. it's a startup it's it's crazy but it's a lot a lot of moving parts yeah that's awesome that's awesome |
| 1:09.8 | uh i've gotten to know you uh since uh joining and being around all the lean scaper environments. And you're actually part of LMN prior. Yeah. Is that correct? Yeah. Okay. So tell me a little bit about your background real quick. And we'll get into it, man. Yeah. So previous to this element. Bring this up just a little bit. Bring us up to a little bit. There you go. That's better. There we go. Previous to this was LMN. |
| 1:29.8 | That was a 20-month journey, nearly two years. Went in there as the director of sales, eventually VP of sales, kind of revamp, rebuilt the sales team there right to the point of when Mark sold the business. Is that right? Yeah. |
| 2:35.0 | Okay. Did I get to meet you at Markham or were you remote? I was in there a little bit. I never mentioned Markham. I feel like I met you at an event maybe before that. Element Summit maybe? Yeah, I was definitely at the summit in Orlando. I probably mentioned there that. Previous to that was all landscaping, man. Ran a family business, started working in a nursery at 10 years old. Yeah. Pretty much full time by the age of 15. We get paid or not paid? Not at 10. 10 was just the nursery was a babysitter and the garden hose was a babysitter. That's right. That's right. I used to work at my uncle's restaurant. I was like buss, you know, and like the little kid in the back, you know, and like you ever go to a Chinese restaurant and like the kids are busing? Like that was me back in the day. Yeah. Not at a Chinese restaurant, but. Basically the same. Yeah. Just hanging around the nursery water and shrubs. That's awesome. By 15 was pretty much full-time. Running a crew, I think, |
| 2:36.3 | a 17, 18. As soon as I got my driver's license and I could drive a truck, it's like, okay, well, you can take a crew now. You can drive. Right, right. Yeah, it took over most of the business operations and running around the age of 25 and um, and took that for another 15 years. |
| 2:52.2 | We took it up to nearly nine million. How only right now? 44, man. You're not 44. I'm 44. I'm 39. You do not look 44, bro. Thank you. Yeah, I'd say like, you know, late 30s or something as well. I didn't think you were 39. I thought you were younger. There you go. Dude, well, I appreciate that. |
| 3:05.9 | Pro right here, dude, thank you. |
| 3:07.4 | Your fist pump on that one. |
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