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Fullerton Unfiltered

875. Today's Moves Create Tomorrow's Momentum

Fullerton Unfiltered

Brian Fullerton

Lawncare, Marketing, Lawnmaintenance, Self-improvement, Brianslawnmaintenance, Landscaping, Business, Education, Salesandadvertising, Fullertonunfiltered, Howtostartalawnbusiness, Entrepreneurship

51.1K Ratings

🗓️ 6 October 2025

⏱️ 79 minutes

🧾️ Download transcript

Summary

Big moves today set the stage for massive momentum tomorrow. In this episode, we're pulling back the curtain on two strategic investments we've made to fuel growth going into Q4 and beyond — a brand-new media studio to level up our content game, and new trucks to expand production capacity in the field.

This is a behind-the-scenes look at why we're investing heavily now to build for the future, how these decisions align with our long-term vision, and what it truly takes to position your business for the next level.

Register for the LMN Webinar on Saturday Oct. 18, 2025 from 7a-7:45a

🚨 BIG ANNOUNCEMENT: TICKETS ARE OFFICIALLY ON SALE! 🚨

Lawntrepreneur Academy LIVE 2025 is locked, loaded, and ready to change the game!

📍 Join us this November in Novi, MI for the premier live event in the green industry — packed with:
🎤 An All-Star Speaker Lineup
📈 Proven Business Growth Tactics
🤝 Networking with Industry Leaders
🎁 Swag, Giveaways & Unforgettable Moments

✅ Seats are limited and will sell out fast — don't wait!
👉 Get your ticket now at LawntrepreneurAcademy.com

This isn't just a conference — it's your next level.


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Be part of a community where your success isn't diminished by helping others succeed.
Get encouraged, ask questions, and gain valuable insight to help you grow your lawn care business.
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📘 Resources to Grow Your Business

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Transcript

Click on a timestamp to play from that location

0:00.0

Before jumping into today's podcast, Brian has a special invitation for you.

0:04.5

Hey, what's going on, friends? Hope you guys are doing well. Brian here, Brian's Law Maintenance.

0:08.3

Really quick, I wanted to just share with you guys a high level and get you some more information

0:12.0

about the upcoming element webinar that we're going to be scheduling on October 18th, which is a Saturday morning from 7 a.m.

0:19.5

to 7.45 a.m. Really quickly, the reason we wanted to do this

0:23.9

webinar and to just show you guys an under the hood look at LMN is that there's a lot of questions

0:29.1

out there about the software, how we use it, and what it can do for your guys' business. And I totally

0:35.6

understand that. You know, funny story, about two years ago,

0:39.1

I actually made the decision to jump onto LMN myself and has made all the difference in our business.

0:46.2

We're finally able to understand our budget. We're able to price our work correctly,

0:51.0

have a phenomenal schedule, deploy our team with the crew app, send our invoices

0:55.6

out to the customers, and have some tremendous cash flow, all because we know our numbers,

1:00.6

and we have everything, for the most part, dialed in with L-MEN. And I couldn't be more sincere

1:05.8

when I say it has probably been the biggest thing that we've implemented into brands on maintenance

1:10.1

that has made the biggest difference for us as we've been on our pursuit to grow a much larger company

1:15.3

here in Detroit, Michigan. Now, all things being said, you guys have questions. We totally

1:20.0

understand that. I had questions. And honestly, there's some great resources online, but I'm more

1:26.2

of a look behind the scenes and try to look under the hood and maybe have somebody hold me by the hand and walk me through the software kind of a person when we do demos. And I'm sure you guys can relate and might be the exact same way. And so what I wanted to do is just a very short and sweet fashion, Saturday morning, hopefully not too much, Hustling this time of year.

1:45.4

We'll get you in, we'll get you out.

2:02.0

That way you can just take a quick peek at the account. Here's the agenda for just a quick macro. The first five or so minutes, I'm going to just introduce myself, share a little bit more about how it's helped our business grow. From there, we're going to do a quick demo for about 10 or 15 minutes. we're going to have a sales manager that's going to jump on with us.

2:03.2

That's with the element team. So they're very knowledgeable and competent about the platform. And we'll just do a quick high level. From there, we're going to have one of my actual account managers show you our account and what we actually use it for. Like you can literally see our numbers. You'll see our pricing. You'll see our budget. You'll see our templates with how we import those into the estimates. You'll see how we build our estimates, both for lawn and snow, see our actual numbers. I'll do my best to quantify everything and make it make sense for what you and I do day to day. And then we'll show you guys exactly how we do our invoicing and how we batch everything out. Really, really simple stuff. So the first five minutes is myself, 15 minutes from an account manager or a salesperson, I should say, and then another 15 minutes from somebody who's an account manager. From there, we might have a couple of VIPs that sneak on in and maybe can give you guys just some other perspective on how they use the platform or what they're thinking about the future of LMN, which is huge and very bright. But we're really excited about having that 45-minute window to show you guys on Under the Hood look. And then, of course, at the tail end, answer any questions that you guys might have real time. And then, honestly, if you guys are excited about making the jump and making the decision to invest in the L of M, we hope to have a really good offer for you guys as well. That maybe is a little bit more extra and a little above and beyond what might be out there in the public marketplace, a little bit of more of the inside baseball, friends and family discount, if you guys know what I'm saying. All right. So two things I just want to say. Number one, nobody's here to pitch you, nobody's here to sell you sincerely. I just want to spend a few minutes with you guys that are interested in making the switch, getting you some more education and some more information so you do feel comfortable making the decision to move forward or not. That's the thing here. Or not. It's totally fine. If you don't sign up, nobody's going to

3:41.3

chase you down. Nothing like that. Number two, I just want to make sure that once you have the knowledge and

...

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