#76- How to Build an Online Fitness Business
The Jay Ferruggia Show
Jay Ferruggia
4.9 • 1.6K Ratings
🗓️ 12 August 2015
⏱️ 34 minutes
🧾️ Download transcript
Summary
Jon Goodman, founder of the Personal Trainer Development Center and industry leader in online fitness business strategy, joins me to lay out a “How To Guide” for any trainer looking to grow an online presence.
In this episode, we cover:
- How to step away from in-person training and into online coaching.
- The practical steps to start building a following.
- The mindset you must bring to your work and business relationships.
- How to dominate social media.
- 3 kinds of content you should produce and how to target your posts.
- A new trick for putting calls to action in your content.
- The mistakes you must avoid when starting an online business.
- The 2 biggest assets you have as a fitness professional.
And be sure to check out Jon's eCourse proven to get fitness professionals like you thousands of Facebook fans and new customers.
Find it here: http://bit.ly/1P9oyyb
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Transcript
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| 0:00.0 | You're listening to the J-Fruggia show. |
| 0:15.0 | Build your body. |
| 0:17.0 | Strengthen your mind. |
| 0:20.0 | Optimize your life. |
| 0:35.4 | All right, so the question is how to start a successful online fitness business. And I got my man, Jonathan Goodman here. |
| 0:37.2 | He is the master. |
| 0:38.0 | He knows how to do that better than anyone else, or as well as anyone else. |
| 0:42.0 | So John, let's get right into it. First step |
| 0:43.9 | someone's starting out they've been a successful personal trainer, strength coach, |
| 0:47.8 | whatever for a number of years they have the experience they have the |
| 0:50.9 | knowledge now how do they start building an online business? |
| 0:54.3 | Sure, I think the first thing comes down to mindset and the mindset has a lot to do with putting |
| 0:59.2 | yourself in the position to A, make mistakes and B, think clearly. |
| 1:03.0 | So the steps to that are you're busy as a trainer or you're busy as a fitness professional. |
| 1:08.0 | You can't really do this in addition to what you're doing, so you've got to figure out a way to take a step back from your in-person business to take |
| 1:13.8 | a step forward with your online business. |
| 1:16.1 | And that's both a financial thing, but it's also a mental thing as well, because you need to |
| 1:20.1 | open up more mental space. |
| 1:21.6 | So what I usually recommend people do is they first take a |
| 1:24.6 | strong look at their finances if that's any kind of an issue and say okay how much do I need |
| 1:28.3 | each month to really make a go with this right like what's, what's my rent? What are my expenses? Do I have to look after |
| 1:35.6 | any dependents? Like, that's the amount of money you need to make each month. And then what are you doing in your |
... |
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