From selling Painter's Tape on Amazon to mid-7 figures worth of sales and the ability to buy even other Amazon brands.

That's just part of the story of today's guest.

How cool is that?

Pretty cool, I think.

Hello, everybody. Hello everybody and welcome to another episode of the serious sellers podcast by Helium 10.

I am your host, Bradley Sutton, and this is the show.

That's a completely BS-free, organic conversation about serious strategies or serious sellers of any level in the e-commerce world.

And continuing in my tour of the e-commerce world, I'm here in one of my old stomping grounds that I barely recognized Long Island City, which when I was here, 30 years ago, you know,

was like Queensbridge projects and you had to be careful walking around. And I got off the Uber. I wasn't paying attention. I got off the Uber. I'm like, am I in like the west side of Manhattan or something? I'm like, what is going on here? But Shaf, am I pronouncing that right? That's correct. Yeah. Invited me here to his home here in Long Island City. Now, you told me you are actually from born and raised here in New York. Yeah, born in Reese, Queens, New York, Fresh Meadows, but to Long Island City. Love it here. How long have you been here in Long Island City? Long Island City, I would say it's been about three years. Okay. Were your parents born in Pakistan or also here in the United States?

They were born in Pakistan and my father actually came here when he was 16 in like, I think

it was like the late 70s, early 80s or something like that.

From where in Pakistan?

Lahore. Oh, Lahore, yep.

I had some good birriani when I went to Lahore. But Karachi, like, I still think Karachi might have a little bit better the spice. I don't know what it is about. I think lower is better. No, Lahore's definitely. We got it, man. No, you got to try other stuff. Okay. Not just the free of me.

I'll have to go back.

I'll have to go back.

Do you go back there often?

I go there every year. We got it, man. No, you got to try other stuff. Okay. Not just the friiani. I'll have to go back.

I'll have to go back.

Do you go back there often?

I go there every year. I was there actually three months ago. So our office, our back office for our Amazon business is all in Lahore in a town called Gulberg, which is like the city center. And so we're in like a workspace cabin and the entire team basically sits there and we run the business from over there.

Awesome. which is like the city center. And so we're in like a workspace cabin and the entire team basically sits there and we run the business from over there.

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