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Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart

#727 - She Went from $0 to $3 Million On Amazon & TikTok Shop

Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart

Helium 10

Entrepreneurship, Business:entrepreneurship, Marketing, Business

4.9604 Ratings

🗓️ 22 December 2025

⏱️ 38 minutes

🧾️ Download transcript

Summary

From Project X newbie to a $3M Amazon seller, our guest shares product research, Helium 10 tactics, TikTok Shop commissions, and how she defends her profits from copycats.

Transcript

Click on a timestamp to play from that location

0:00.0

Today, we've got one of my all-time favorite seller stories.

0:03.0

Cassania was somebody who learned how to sell on Amazon from the original Project X series

0:08.0

and now has scaled up in a few years to almost $2 million of sales for 2025 on multiple platforms.

0:14.0

And for those of you who think it's too late to get started online, she found a product just this year in 2025 inside of Helium 10, launched it and did over half a million dollars in its first year.

0:25.6

How cool is that? Pretty cool, I think.

0:28.6

I'm just, Steve. Not sure on what main image you should choose from, or maybe you don't know

0:43.5

whether buyers would be interested in your product at a certain price point.

0:47.2

Perhaps you want feedback on your new brand or company logo.

0:51.3

Get instant and detailed market feedback from actual Amazon Prime members by using

0:56.2

Helium 10 audience. Just entering your poll or questions and within a short period of time,

1:01.5

50 to 100 or even more Amazon buyers will give you detailed feedback on what resonates with them

1:07.5

the most. For more information, go to h10.me forward slash audience.

1:15.7

Hello everybody and welcome to another episode of the serious sellers podcast by Helium 10.

1:19.9

I am your host, Bradley Sutton, and this is the show. That's a completely BS-free,

1:23.8

organic conversation about serious strategies or serious sellers of any level in the e-commerce world. And we have got somebody who's been on the podcast before, but we're going to act like even, you know, now that we have this new format here, we're going to pretend kind of like this is the first time we're going to meet her, even though we've had her before here on the show. Plus, for me, it's almost the same because my memory is so bad. I've forgotten 95% of what we talked about in the old podcast. So for me, it is going to be almost like listening to it for the first time. But Cassania, thank you so much for joining us. Welcome back to the show. Hi, Bradley. Thank you for inviting me again. Now, one thing I did remember was the day I met you, I don't, actually, I don't remember

2:05.0

the full these, it might have been Accelerate or Prosper show or something and you're like,

2:09.2

hey, you know, I learned how to sell on Amazon because of Project X and things.

2:14.2

And that's why I'm wearing one of my newer Project X hats here to kind of like, you know, do

2:20.5

homage to homage, I should say, to that time of you learning how to sell on Project X.

2:26.7

And have you seen that we have a news series similar to Project X, the scale stories?

2:31.9

Yeah, yeah.

2:32.6

I saw it recently.

...

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