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Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart

#726 - Chinese Mafia Problems to 500 Amazon Launches: My Amazon Seller Story

Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart

Helium 10

Entrepreneurship, Business:entrepreneurship, Marketing, Business

4.9604 Ratings

🗓️ 15 December 2025

⏱️ 44 minutes

🧾️ Download transcript

Summary

Bradley Sutton shares his wild journey from sumo wrestler and Zumba instructor to Amazon launch expert, revealing the Amazon seller grind mindset, resilience, hustle, heart, and hard-won lessons.

Transcript

Click on a timestamp to play from that location

0:00.0

Today, we go into my backstory in life, in e-commerce, ranging from being a nationally ranked

0:05.8

sumo wrestler, traveling the world as a Zumba instructor, to launching over 500 products on

0:11.1

Amazon, and everything in between, including how I was once dead for 15 minutes.

0:15.6

And also another time where I once had to pay over $50,000 ransom to the Chinese mafia to get one of my business partners released.

0:24.1

How cool is that?

0:25.7

Pretty cool, I think.

0:35.5

Hello, everybody, and welcome to another episode of the serious sellers podcast by Helium 10.

0:39.3

I'm your host, Bradley Sutton, and this is the show that's a completely BS-free, organic conversation about serious strategies,

0:45.5

serious sellers at any level in the e-commerce world.

0:48.1

And this is our first episode into our new format where here on the serious sellers podcast we only have one episode a week

0:55.5

and it's going to be with a seller or a brand sometimes we might have on somebody maybe from

1:01.3

like amazon or tic talk but but no more like you know like service providers or people you know

1:06.4

pitching their their their courses or their you know their, nothing wrong with that.

1:11.1

Like, we still are going to have these people on our podcast,

1:13.9

but that's going to be saved for our more educational podcasts on the AMPM podcast.

1:18.0

So if you guys are not subscribed to the AMPN podcast,

1:21.0

make sure to subscribe now because you're still going to get a lot of educational videos,

1:24.6

even about Helium 10.

1:25.5

I'll be on the AMPN podcast a lot too.

1:28.2

Whatever you're watching this on, just go AM slash type AM slash PM podcast and make sure to subscribe and

1:34.4

put your notifications on. But here on the serious sellers podcast, we are strictly going to be

1:39.9

featuring real life stories of actual sellers and brands and what we can learn from them

...

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