Let's talk about seven tips, adjustments, whatever word you want to use,

to really improve your skills on camera,

thus making your videos work better for your brand.

In a know-you-like you trust you business like real estate,

there is simply no marketing medium in the history of marketing

mediums or formats or whatever word you want to use,

quite like video in terms of its ability to capture and convey the essence of who you are,

who the customer is choosing to align with and hire,

whether they're looking to buy, sell, invest, or refer business.

But trouble is, depending upon your level of comfort on camera,

video may or may not be the most accurate portrayal of who the customer is actually hiring.

So today, we're going to talk about seven adjustments or tips, you could say,

to really improve your on-camera skills to get better performance on a video to build your brand.

Welcome to this week in marketing. My name is Jason Pantana.

I'm your host and instructor today and I can't wait to get into our topic.

Now, if you're new to the channel, it would mean the world to us if you'd hit that big red

subscribe button and hit the bell next to it so you can get notified whenever we publish new videos,

just like this one. Now, the first adjustment you might consider making when it comes to your

on-camera skills for a video, how you talk to the camera, so to speak, is one we've dubbed

first impressions. At the end of the day, you got to have a strong first impression.

You might have heard it called an opening hook or something along those lines,

which is all predicated on research that Facebook did recently,

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