Today we talked to a seller who was killing it in print on demand but then got shut down for trademark infringement.

But then he pivoted to private label, Amazon, and for the last four years, he has doubled his revenue every single year and is now projected to do $3 million of revenue this year.

How cool is that? Pretty cool, I think.

Hello, everybody, and welcome to another episode of the serious sellers podcast by Helium 10.

I'm your host, Bradley Sutton, and this is the show.

That's a completely BS-free, unscripted and unrehearsed, organic conversation about serious strategies or serious sellers of any level in the e-commerce world. And we are going on the other side of the world, probably 10 hours difference, 11 hours difference from us here.

In Estonia with Arano, how's it going, man?

Hey, Pradley. Thanks for having me.

Is it still bright over there, like at 11 p.m.? Is the sun still out or is it not that time of year yet? Not anymore. Like, it was like that in tune. Now it's, you know, we're declining again. So it's getting darker and darker every day, unfortunately. That still just boggles my mind, like living in the place where it's going to be all dark at some times of the year, and then other times it's like 11 p.m. at night, and it's still bright.

It was like, that's right. I was there in Estonia for the first time a couple months ago,

and it was, it was like 10, 11 at night. I'm like, I can still see the sun. What's going on here?

It's crazy. June is the brightest month when you visit Estonia as well.

It's basically like 22 hours of daylight almost.

So it's awesome.

I told you this story, but the audience doesn't know.

But a funny Estonian story.

I mean, Estonia has a strong seller community, first of all.

Like, there's, you know, when you think of countries that don't have big populations, like the amount of good sellers in Estonia is kind of like disproportionate, I think, to the population if you, if you were to consider it. But, you know, like, I've obviously, you know, the first Estonian seller I know is Anika, who I'm still trying to bring on the podcast, but she hasn't come yet. And then we had Namme come on the podcast. And it was so funny. I told the story that I met Randam and a billion dollars tell her someone in person where we hung out a little bit. It was like two, three years ago. And then, you know, I knew he was from Estonia then. And then Anika would always talk about Estonian sellers. And she would tell me, oh, yeah, you know, you should have Nam on the podcast also. And I was like, okay, yeah, yeah. And so for like a year, we would talk about that off and on. And eventually I did. But every time she would mention him, because I guess he was at that or one of the either that one or another billion dollar seller summit. Yeah, he was there. She would mention he was there. Yeah. She would mention him a lot. And in my head, whenever she mentions his name, and now he's been on the podcast, guys, like a few months ago. But whenever he, he, she mentions his name, your picture of you was who I thought he was for like literally two. This wasn't like, oh, a couple of months. For two years, she would talk about him. And then I would be thinking of you. And then so finally we scheduled the podcast. And then as soon as he comes on, the podcast, I'm like, what the heck? This guy really aged in the last couple of years. I was like, no, I must have the wrong person. And I realized you are two different people. And it was so funny. I was like, so confused when he first came on the podcast because I was the first time we talked one-on-one of the podcast. But finally, I have who I thought I was having on the podcast. I just had the names mixed up. I had a good laugh as well about that.

Toll it's my friends.

And I was like, that's, that's funny.

So hilarious.

Yeah, I think both of you guys were not being too offended about that.

...