Today, we are breaking down the newest Amazon advertising updates that you need to know to stay

competitive. From a long-awaited keyword harvesting update inside of heliumton ads,

smarter audience targeting with AMC, and new to brand bid adjustments all the way to Amazon's

new AI audience query generator and AI video generator.

The features covered in this episode are the same ones that are already reshaping how sellers can run campaigns.

How cool is that?

Pretty cool, I think. Hello, everybody. Hello everybody and welcome to another episode of the serious sellers podcast by Helium 10.

I'm our host Bradley Sutton and this is the show that's completely BS-free, unscripted

and unrehearsed, organic conversation about serious strategies or serious sellers of any level in

e-commerce world.

And to walk you through all of that, our special guest for this episode is none other than

Mr. Vince Montero, a former senior product marketing manager and evangelist at Helium 10,

as well as the founder and CEO of Evinced Digital. You'll want to sit all the way to the end

of the episode because he really does

cover updates that quickly help you zero in on shoppers with real buying intent. Learn how to build

polished short form product ads in seconds, everything from lifestyle shots and animations to

branded overlays and background music in just a few clicks. Take it away, Vince.

I'm excited about things I've seen both within ads and on Cellar Central recently.

There's been a lot of movement the past couple of months. But I know that, you know, I was

excited to see something that Bradley had posted in the weekly buzz, I believe, which

was something that I had been asking about for, well, basically since we launched Atomic

or launched ads.

...