He started his first gym out of a 500 square foot storage closet.

Boys, we got it, come on.

Worked his Zahsoff to build a world-renowned brand while becoming a legend in the sports performance industry.

It took 12 years of working my...

...to turn this little gym into a world-renowned place.

And I'm not gonna be satisfied until we are,

number one in the world, in the country on this block everywhere.

Woo! Damn!

I'm not trying to blend with the crowd.

I'm trying to make blend with the crowd.

I'm trying to make an impact in this industry. And now he's bringing his personality, passion, and expertise to you through this powerful podcast.

Welcome to the Industrial Strength Show.

Here's your host, Joe, to Freiko.

Hey guys, welcome to episode number 574 of the Industrial Strength Show.

My apologies for a little bit of a later drop this week.

I am recording the show mid-afternoon on Thursday. Normally, the show would be out by now.

But last night, I did a workshop, a live workshop online for gym owners with my partner, my Iron Business Blueprint partner, Chris Tutella.

It was freaking awesome. It just, it went a little long. We had a lot of questions at the end

and all good stuff. But by the time we got done, I ate dinner and kind of prepped for the

podcast. It was after midnight. And sometimes I pull it off and record the show that late.

But I just didn't have it in me last night. I was like, you know what? I need to get more than

three hours of sleep. So I went to bed, woke up early. As most of you know, I trained Triple H

...