He started his first gym out of a 500 square foot storage closet.

Push, got it, come on.

Worked his ass off to build a world-renowned brand while becoming a legend in the sports performance industry.

It took 12 years of working my off to turn this little gym into a world-renowned place.

And I'm not going to be satisfied until we are,

number one in the world, in the country on this block everywhere.

Damn!

I'm not trying to blend with the crowd.

I'm trying to make an impact in this industry.

And now he's bringing his personality, fashion, and expertise to you through this powerful podcast.

Welcome to the Industrial Strength Show.

Here's your host, Joe, to Freiko.

Hey guys, welcome to episode number 573 of the Industrial Strength Show.

I appreciate you all joining me once again this week for what will hopefully be another great show for you guys.

And before we get into today's main topics of discussion,

I just have two quick announcements,

and I will make them quick this week.

I promise for reals this time.

First off, this is your last merch reminder.

Last week, I told you guys, we had new DeFranco merch, two new t-shirts, the strong

bastard, super soft, tri-blend tea, and our bullshit free since 2003 DeFranco's Gym tea.

Both are still available, but they will not be for long.

...