Thanks for tuning into this episode of the J. Ferruggia Show.

Today's show is brought to you by Renegade Roastingco.

Go to Renegaderoasting.com and use the coupon code JFS to save 25% on your order.

That is J. F. S. is in as in the J Farugia show. Today we've got a

great discussion for you guys with Fred Kaufman. It's about what's wrong with the

food industry and what steps we can take to fix it. This is a topic very near

and dear to my heart and I found a conversation very eye opening, very interesting. A lot of things

were shocking about it, but I think you guys are really going to enjoy

it and I look forward to hearing your feedback. Oh, All right guys, Fred,

guys, Fred Coughton is here.

He's the author of Bet The Farm.

How Food Stop Being Food. Fred, welcome to the show.

I appreciate you being here.

Thank you, Jason.

How are you?

Very good, very good.

And I love the book.

I thought it was very insightful and shocking.

I was shocked to learn. a lot of the information I didn't know. I want to start with one of the quotes you have here

Is it truly better for both humanity and the planet and planet Earth if everyone eats local tomatoes or is it just as ecologically efficient to boil high-pulp hybrids, ship them, process them, bottle them, and ship them once again across the country and the world.

We may never know.

Very interesting.

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