516. CEO of Gym Launch & Prestige Labs Cale Owen on Paying Down the Ignorance Tax, Lessons From Working with The Hormozi's, A Step By Step Organic Content Playbook, and More

The Fitness Business Podcast with Erin Dimond and Jordan Dugger

Erin Dimond and Jordan Dugger

Health & Fitness, Nutrition, Fitness

4.6 • 667 Ratings

🗓️ 4 March 2024

⏱️ 39 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

We recently had the CEO of Gym Launch, Prestige Labs, and Gymowners.com Cale Owen speak inside of our IFCA community and we had to share this conversation with you on the podcast today!

Cale has an incredible story he shares about his early days as a baseball player and gym owner. He became a client of Gym Launch back in 2017, joined the sales team, and was promoted to CEO with so many lessons in between.

He's now building a personal brand along with running 3 companies and he shares his philosophy on marketing and sales as it relates to your product, building a personal brand, the reality of constant difficulty, and more!

Time Stamps:

(2:18) Gym Launch Success

(2:45) Cale’s Story

(5:21) Ignorant Tax

(9:31) Obesity Rates Increasing

(11:20) How Marketing And Sales Improves Your Product

(14:40) Never Assume In Relationships

(16:15) Building A Personal Brand

(19:35) Cale’s Organic Content Playbook

(23:35) Questioning Your Beliefs

(26:05) Top 3 Lessons From Alex and Leila

(29:30) The Reality of Constant Difficulty

(33:15) 5 Core Areas of Business

(37:06) Knowing When It’s Time For Paid Traffic

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Transcript

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0:00.0	do what you love and you never work a day in your life.
0:02.1	That's complete lie.
0:03.2	It's complete absolute utter BS.
0:06.0	I love what I do, but I also, there are micro things every day that I completely hate doing,
0:11.3	but I have to.
0:11.7	So it's like questioning, always question your beliefs, always question why you're doing
0:15.2	things so that you have a rock solid reason for why you believe it.
0:18.0	And what you'll find is that you may have less things to talk about, but what you can talk about, you can go a lot deeper on and you can be fully convicted on what
0:23.9	you believe. Welcome back to the FitBiz podcast. I am Aaron and Jordan's podcast producer, Kyle.
0:30.9	Thank you so much for checking us out. Once again, today's episode, cannot wait to share it with you.
0:36.6	We had Kail Owen, CEO of Jim Launch, Prestige Labs, and Gym Owners.com, speak inside our
0:45.0	IFCA community.
0:46.8	He absolutely crushed it.
0:48.8	If you've been watching Alex and Layla Hormozzi's content for any length of time,
0:53.8	you've probably seen Kale,
0:55.5	just an incredible business leader, man, husband, and what you can expect in today's episode,
1:01.8	how to start paying down your ignorance tax as a business owner, the top three lessons
1:07.6	Kale learned from working with Alex and Lla for years. A step by step,
1:13.1	organic content playbook guide from Kale himself that you won't want to miss is incredibly
1:18.2	detailed and tactical and so much more. Without further ado, let's jump into the episode.
1:24.9	Just a quick intro of Kale. Most of you guys know who he is, but I want to start by saying he's just a really great man.
1:31.8	You know, I watch a lot what you do with your principles, your character, your values.
	...

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