Trust-based content. Really what that means is exactly what I'm talking about here today.

It's building authority. It's educating around the problems. It's speaking directly to your ICA, right?

And that's the type of content that ultimately allows you go deep and get more clients, but it will result in your engagement being lower.

Hey, what up, everyone? Welcome back to the FitBBIS podcast. Jordan here. And today I'm going to share with you 20 proven content ideas or hooks or angles that

are guaranteed to flood your DMs with leads, with people who are actually interested

in your coaching, not just people who might DMU to say, hey, man, you know, like that

post was super inspiring or you look shredded or, you know, whatever things that, you know, are flattering,

but don't actually result in your business growing. So before I jump in, there's some context

to build around this. I don't want to just throw hooks at you guys without you understanding

why these work and how you can start to replicate these ideas yourself. So when I first got

started, you know, years back, really all I thought that I needed to talk about was how often my coaching program was or, you know, how unique and how awesome the actual coaching is or alternatively, I would create just endless educational based content to ultimately try to prove, you know, how intelligent I am.

Because I always thought that, you know, the smarter that I was, the more clients that I would get. And it was a harsh realization to realize

that's not true. But anyways, you know, in some ways it did kind of work. I would get some clients.

But the problem was the clients that I did get, they kind of treated me like Google, right?

Where they just like wanted me to constantly educate them and give them all these

ideas and it was very draining. And so what I want to share with you today is the idea of problem

syntax messaging. What this will do is attract more clients who they want a problem solved

that you have a solution for and they don't care as much about sort of how you solve it or needing

to know the ins and outs of how it's

solved. They just have a painful problem that you have a solution for. Okay. So really the concept

of this is basically understanding how to articulate the specific problems faced by your ideal client

where your dream prospect and you educate them about their problems because oftentimes they don't fully realize

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