Do I want to create a service, a health and fitness service that I could charge $3,000,

$4,000 for because my offer is so valuable? Or do I want to try to jump on this trendy

MRI, MRR, 100% profit, sell something that I've never even done myself, something that I

didn't create, something that I don't really believe in all that much. And really what you're doing is you're selling the hope and dream that other people can

make money doing it. Which of those do I think I'm going to have more conviction behind?

Hey, what's up guys? All right. So I was thinking today, I'm like, you know, I want to record a

podcast, what I want to talk about. And then I'm like, ha, ha, ha, ha. I've wanted to rant on this so many times. And so many times I've pulled out

my Instagram story and I've thought, like, today's the day I'm going to go in. And I'm like,

you know what? No, I don't really need a fight with people on the internet today. But this is something I'm extremely passionate about. So if you are not familiar with the MRR craze,

what it stands for is master resell rights, which at first I thought people were talking about

monthly recurring revenue. And I'm like, oh, awesome. You know, people are making a bunch of money

through monthly recurring revenue, which is like a great way to have a really sustainable

business. And in our world, monthly recurring revenue,

really means like a really stable fitness business. And it means that you're getting your

clients results. So they're staying with you for a long time. Like something we go for. But

MRR in this case does not mean that. It means master resell rights. So if you're

unfamiliar, essentially what master resale rights means is that you can buy something

on the internet, usually like a 14 page PDF or something that teaches people about growing

a social media audience. Usually that's the one. It teaches people about marketing online.

And then your business is to resell this 14 page document about marketing online, usually.

And so here's my problem with this. Let's start here. Let's start with who actually see success with this model. Okay, so people who actually see success with this model. There are people who already have sales and marketing skills, usually. They've already started businesses before. They've already sold things,

skills, things. They usually have also already implemented the stuff in that 14 page

...