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The Fitness Business Podcast with Erin Dimond and Jordan Dugger

505. Why Hormozi Was WRONG About (Value) - How to Attract Wealthy Clients Part 1/2

The Fitness Business Podcast with Erin Dimond and Jordan Dugger

Erin Dimond and Jordan Dugger

Health & Fitness, Nutrition, Fitness

4.6667 Ratings

🗓️ 25 January 2024

⏱️ 13 minutes

🧾️ Download transcript

Summary

Look… we love some Hormozi here but specifically with the Value Equation in 100 Million Dollar Offers… there's something missing. Something that online fitness and health coaches really need if they want to be successful in this industry. In part 1 of this 2 part series, I am going to share with you why this value equation doesn't show the whole picture especially for fitness coaches, why you need money, and my Intrinsic Worth formula you'll want to start incorporating into your life and business.

 

Time Stamps:

 

(1:11) Why Alex Hormozi Is Wrong

(1:35) Quick Example of F*ck You Money

(3:30) Our Wealth Accumulation and Why You Need Money

(4:35) Alex Hormozi’s Value Equation

(5:54) Here’s The Problem

(8:53) The Intrisic Worth Formula

(11:09) Impact Skills

(12:18) Next Episode

----------

Whenever You’re Ready, Here Are 5 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

 

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Training) Get Access To The  5 Most Popular Training We Created in 2022

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

Transcript

Click on a timestamp to play from that location

0:00.0

these days, we're competing as health and fitness coaches with things like GLP1 and antagonists,

0:05.1

like semi-glutide, Oseptic, AI-based trainers, fat loss pills, these things that are way faster

0:11.8

and have way lower effort and sacrifice, right? It's either with your offer, hey, they have to

0:16.4

give up all of these things they love, they have to sacrifice temptation, they've got to prep their

0:20.6

food, and it might take them four months. With some of these other things, you They have to sacrifice temptation. They've got to prep their food.

0:21.3

And it might take them four months. With some of these other things, you know, it takes them a month.

0:24.8

And all they have to do is swallow a pill or inject a peptide. So how do we fix this?

0:31.1

What's up, guys? Welcome back to the show. Jordan here, the FitBiz podcast. I'm going to share with you today why Alex Ramose got something massively wrong.

0:38.2

I'm also going to share with you why money kind of hates you, why you repel money away.

0:42.8

You'll want to listen to this episode, specifically if you want to know how to attract clients

0:46.3

easier in your health and fitness business. If you want to demand much higher rates and also

0:50.5

attract wealthier people, people who, you know, can actually afford your services.

0:55.4

And if you want to demand just higher amounts of money, let's say, in your career, okay?

0:59.9

Or maybe you want to make what I like to call fuck you money. All right, what's fuck you money?

1:05.4

Well, I'll give you a quick example. A few weeks ago, Aaron and I were traveling back from a trip,

1:10.6

and I can't even remember where we were at, where we were coming from.

1:14.5

Oh, it was, it was Austin, I believe, for an event that we were at.

1:17.5

But anyways, I was traveling with, you know, Aaron, our son Jackson.

1:20.6

And typically what we do when we have luggage and stuff in Jackson, I'll drop them off at the gate and then I'll go return our rental car. Well, what happened was we were kind of running late because we partied the night before

1:30.5

for an event.

1:32.0

So we were a little hungover, a little sleep deprived, and I basically dropped them off.

1:35.8

I go back and return the rental car.

...

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