4.6 • 667 Ratings
🗓️ 22 January 2024
⏱️ 31 minutes
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Continuing our 5 biggest roadblocks health and fit pros face when building. a business, we'll cover the last 3 in this Part 2. Definitely check out Part 1 if you haven't already and expect to learn more about backend offers, lead generation and paying for leads, starting ads before you feel ready, and more!
Time Stamps:
(1:12) Backend Sales and Capping Out With Only Front End
(5:57) The Ethical Aspect of Backend Offers
(7:15) Lead Generation and Paying For Leads
(11:47) Starting Ads Before You Feel You’re Ready
(12:42) Scaling and Hiring
(33:17) What’s New Inside of IFCA in 2024
(37:30) Partnership with Trainerize
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0:00.0 | think that sometimes coaches can be naive and they think that it's selfish or salesy or scammy |
0:05.3 | to try to keep people longer but you're actually setting people up for failure and you're |
0:08.9 | actually lying to clients you know most coaches I know you know right we've been doing this our |
0:13.5 | entire lives right like I've been doing fitness for 15 years now right it would be a disservice |
0:17.7 | and it would be me basically blatantly lying to a client if I was to let them believe that they could get the results that I've had in 15 years and three months. |
0:25.4 | Right. |
0:27.2 | Let's jump into roadblock three. |
0:29.1 | So a lot of times what happens at this point, you've done the initial hard work to get your business built and you've got that initial rush of clients. |
0:37.0 | But what can happen is now it's sustaining it, right? No different than fat loss. Hey, you've lost |
0:41.1 | the 30 pounds. The majority of people who undergo a diet strategy lose weight, but most people |
0:47.1 | don't keep it off. And a lot of business owners might have an initial win, a few good months, |
0:51.6 | but then they have no way to sustain it. And what we have found, |
0:59.4 | there are two major reasons for that. Reason number one is you're focused only on new clients and with no real process to retain clients. And the second thing is not adapting to a more scalable |
1:05.4 | lead generation system. Those are the two things we're going to talk about next. So what we have |
1:09.3 | found, Corey, you want to share what you've seen just in the data and clients you've worked with, like where people mostly cap out |
1:13.5 | without a back end offer? Yeah, I look at a lot of numbers and a lot of data sets on a daily basis. |
1:19.3 | And for the average, just average, very average coach, you can get up to about 10K per month |
1:25.1 | with just front end, front end acquisition. if you're a little bit on the like |
1:29.2 | if you're really charismatic you're really good at front end sales you can get to 15 to 20k um with just front end |
1:33.7 | alone but you do cap out because as like especially a solopreneur if you're doing the sales and |
1:39.0 | everything yourself you run out of time between coaching and sales that 15 to 20 is definitely the top range that the best |
1:46.2 | sales people are going to get to if you're only relying on front end and you don't have a good |
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