5 Ways to Build Know, Like & Trust in 2026 (You Can't Afford to Ignore This!)

The Chris Harder Show

Chris Harder

Entrepreneurship, Business

4.9 • 1.5K Ratings

🗓️ 12 January 2026

⏱️ 20 minutes

🔗️ Recording | iTunes | RSS

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Summary

If sales feel slower right now, you're not imagining it. In this episode, I'm breaking down the real reason "brand new exposure customers" aren't buying as fast as they used to, and what you must do in 2026 to build know, like, and trust faster than everyone else. Because I'm telling you right now, this year is going to separate the people who get really intentional about trust from the people who stay passive and hope things go back to "normal." I'm giving you my playbook: what to post, where to show up, how to leverage other people's platforms, and why a mind-blowing low-ticket offer might be your biggest growth move of the year.

What You'll Learn In This Episode

Why sales from new audiences are moving slower (and what's changed in the market.)
What a "trust recession" actually looks like in real business terms.
The 5 fastest ways to build know, like, and trust in 2026.
Why face-to-camera content matters more than ever (and how to do it imperfectly.)
The power of having a platform that creates repetitive exposure (podcast, YouTube, email, text.)
How in-person visibility speeds up trust even if you're an introvert.
The "Costco sample" strategy: low-ticket offers that convert into high-ticket customers.
The 80/20 shift I'm seeing right now, and how to make sure you're on the winning side.

RESOURCES

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Make More Sales in the next 90 days - GET THE BLUEPRINT HERE!

Check out upcoming events + Masterminds: chrisharder.me

Text DAILY to 310-421-0416 to get daily Money Mantras to boost your day.

Chris: @chriswharder

Lori: @loriharder

Frello: @frello_app

Transcript

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0:00.0	I hope you listen up. I hope you really digest this.
0:03.8	2026 will be separated by those who are really, really good at building a no-like and trust
0:09.5	factor quickly and those who don't make it a priority. And so I'm going to give you a few ways to
0:14.7	effectively do that in 2026 so that you can fall on the proper side of the equation, being able
0:20.5	to build a no-like and trust factor really, really quickly and get those sales that you want and hit those goals that you can fall on the proper side of the equation, being able to build a no like and trust
0:21.7	factor really, really quickly and get those sales that you want and hit those goals that you want.
0:25.6	Everyone else, they're going to continue to struggle.
0:28.3	The first way is this.
0:32.3	Welcome everybody to the Chris Harder Show, where we are making you unapologetic about your pursuit of success,
0:38.0	knowing that when good people like you make good money, they can then do great things.
0:42.4	My name is Chris Harder and several times per week.
0:44.4	I will bring you epic guests, solo episodes, and every single tool, trick, and skill set you
0:49.3	need to grow your business, grow your money mindset, and to grow your wealth to levels that
0:53.7	you have never reached before.
0:55.7	I've ended up in a unique place in life
0:57.3	where I've got the experience, the connections,
0:59.4	and all of the secrets that it takes to be successful.
1:02.3	And I'm lifting the curtain to reveal it all to you
1:05.4	in an effort to help put you in a position of abundance
1:07.8	so great that you can then be as generous as possible. So let's lock
1:12.7	arms and let's get started. Hey, everybody, welcome back to the Chris Harder show where today
1:21.3	I'm grateful for how damn good I feel so far this year. So if you haven't listened to my other
	...

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