For the majority of my life I have been passionate and dedicated about changing lives and growing businesses through synthesizing from the very best their strategies, their tactics, their mindset techniques to help you and your business grow. their

tactics, their mindset techniques to help you and your business grow.

Join me as we take it to the next level.

Welcome to the Tom Ferry Show.

So welcome to the show.

We're going to talk about today five things you could be

posting thematically every single week and month to get your voice out there and

get on the largest consideration set of more buyers and more sellers in your area.

So let's go through it together. Number one is to show the real you.

So I hope you wrote that down because what I'm looking for is you being you.

So I wrote down it's with your family, it's travel, I know I know, it's hobbies, it's

passion projects, it's charities, and it's you being humorous, just being yourself. I got to give you an

example. So I send this bottle, yes, I'm a part of this company, to one of our clients,

Jeremy James, who we had a conversation, he needed some help and I gave him some coaching and he told me I'm a huge bourbon

aficionado and I said I'm a part of a bourbon company and as a gift I sent it to him.

Well guess what he did? He took a passion project.

He loves bourbon. He went and grabbed another gallon and said, hey, you're a bourbon

aficionado. Let's go ahead and do a show on this bourbon and they did a little tasting and they gave it a nice rating which was awesome

That's not my point

What he did is he showed the real Jeremy. Yeah, he's a great real estate agent. Yeah, he's a great dad. Yeah yeah he's a great dad, yeah he's a great husband, but he also has

this passion project and guess what?

He sold the most expensive home of the year because one person called and said,

...